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When you think of adidas, you probably picture Dwight Howard or David Beckham in a moisture wicking tank and a pair of athletic shorts with the iconic three stripes . However, adidas knows a thing or two about combining function and sleek design to create stylish clothes off the field. One particular line that demonstrates this is the adidas SLVR collection.
"The adidas SLVR collection resides at the intersection of innovation, tradition, and perfect function -- balanced for a life on the go. adidas SLVR is efficient and essential, with subtle design details and effortless elegance. adidas SLVR is the smart fashion sportswear label.
This Autumn/Winter two famous faces enter the world of adidas SLVR. Brazilian football star Kaká and Slovakian tennis player Daniela Hantuchová appear in the seasonal communication campaign, highlighting the collection's sport versatility and streamlined aesthetic as well as presenting its cool balance between street and fashion, for active and stylish individuals.
Daniela Hantuchová is a perfectionist on an endless course of self-improvement. Hard work and dedication pay off, of course, but Hantuchová has proved that precision and passion come in handy too. She has arrived at the epicenter of modern athleticism, and adidas SLVR is her off the court uniform. Kaká is the Brazilian soccer star made famous for his extraordinary moves. He leads a life that's dynamic, multi-layered, and completely contemporary -- much like adidas SLVR itself.
The adidas SLVR campaign for AW / 2010 will make its worldwide debut in August 2010 with a print campaign in international fashion publications as well as a short online film. Both will feature Daniela and Kaká alongside a group of models."
Photography & Filming by Will Davidson
Styling by Simon Foxton & Jay Massacret