An old saying goes, “Look good, feel good, play good.” With help from adidas' new mi feature, athletes can custom design their favorite adidas boots and sneakers to achieve all those good things.
Other sports apparel companies allow athletes to select their own colorways and add personal embroidery. mi adidas lets athletes design from scratch, starting with the sockliner, midsole, heel pad, outer sole, mesh type and cleat style. Athletes can perfectly customize their kicks to meet their performance needs.
Given the chance to design his own personal pair of soccer boots, Liverpool F.C. captain Steven Gerrard said, “I like everything about the design of the boot. It’s very important that you get the right grip and also that the boots are comfortable, so it’s vital that you pick the right studs on the bottom of your boots.”
The video below shows what inspired the star British striker during the creation of his new adidas Predator X soccer boot. For more info and to create your own boot, hit up miadidas.com.