Tennis Like You Have Never Seen It in "The Game Is the Game" | STACK

Tennis Like You Have Never Seen It in "The Game Is the Game"

January 23, 2012 | Tyler Lacoma

Must See Entertainment and Style Videos

The STACK Rundown: Starter Jackets Are Back, Under Armour Is Making Pants and Punters Are Getting Kicked in the Face

The STACK Rundown: CP3.VIII, the adidas Crazylight Boost and Roger Federer's Air Jordan-Inspired Kicks

The STACK Rundown: Reebok ZJet Running Shoe, KD and Under Armour and Cam Newton's Ridiculous Ad Campaign

In serving up the Australian Open, adidas stepped up its game with the second flashy video in its "The Game Is the Game" viral video series. The series, which follows pro tennis players trying out a country's twist on tennis before major tour events, started in November when Andy Murray took on Barbados road tennis champ Sylvian Barnett. The second, shot before the Australian Open, features the forgotten sport of sticke tennis.

In the new video below, Caroline Wozniacki, Ana Ivanovic, Gilles Simon and Jo Tsonga play a modified game of sticke tennis, a 19th century invention that combined real tennis with lawn tennis in a walled court. Only a few sticke tennis courts remain in the world, but that didn't stop adidas from constructing one of its own in a Melbourne, Australia alley. The event, which also featured DJs, graffiti artists and breakdancers, ended up drawing quite a crowd.

The new video builds on the first The Game Is the Game event, which took place in a secret location in England and featured an even stranger sport, road tennis. Road tennis, a blend of tennis and ping-pong, is played almost exclusively in the Caribbean.

Why go to the trouble of setting up such odd events? We got a glimpse into adidas' motivation in the first video, when Murray sported the new adidas Barricade 7.0 tennis shoes. The shoes provide next-generation support and comfort, ideal for any type of tennis you play.

Stay tuned to the STACK blog for more updates on "The Game Is the Game" and adidas's latest tennis shoe innovations.

Topics: ADIDAS | NEWS
Advertisement

Training Centers

FIND A STACK VELOCITY SPORTS
PERFORMANCE LOCATION NEAR YOU

Connect

Advertisement

Resources

STACK Fitness

Everything you need to be the fittest you ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes