Tennis Like You Have Never Seen It in "The Game Is the Game"

January 23, 2012 | Tyler Lacoma

Must See Entertainment and Style Videos

In serving up the Australian Open, adidas stepped up its game with the second flashy video in its "The Game Is the Game" viral video series. The series, which follows pro tennis players trying out a country's twist on tennis before major tour events, started in November when Andy Murray took on Barbados road tennis champ Sylvian Barnett. The second, shot before the Australian Open, features the forgotten sport of sticke tennis.

In the new video below, Caroline Wozniacki, Ana Ivanovic, Gilles Simon and Jo Tsonga play a modified game of sticke tennis, a 19th century invention that combined real tennis with lawn tennis in a walled court. Only a few sticke tennis courts remain in the world, but that didn't stop adidas from constructing one of its own in a Melbourne, Australia alley. The event, which also featured DJs, graffiti artists and breakdancers, ended up drawing quite a crowd.

The new video builds on the first The Game Is the Game event, which took place in a secret location in England and featured an even stranger sport, road tennis. Road tennis, a blend of tennis and ping-pong, is played almost exclusively in the Caribbean.

Why go to the trouble of setting up such odd events? We got a glimpse into adidas' motivation in the first video, when Murray sported the new adidas Barricade 7.0 tennis shoes. The shoes provide next-generation support and comfort, ideal for any type of tennis you play.

Stay tuned to the STACK blog for more updates on "The Game Is the Game" and adidas's latest tennis shoe innovations.

Topics: ADIDAS | NEWS

Featured Videos

Path to the Pros 2015: Devin Smith Path to the Pros 2015: Devin Smith Views: 181,250
Path to the Pros 2015: Marcus Mariota Path to the Pros 2015: Marcus Mariota Views: 1,271,129
Path to the Pros 2015: Trae Waynes Path to the Pros 2015: Trae Waynes Views: 80,757
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Colin Kaepernick's Core Workout Colin Kaepernick's Core Workout
Views: 896,781
Drew Brees Will Not Be Denied Drew Brees Will Not Be Denied
Views: 12,195,981
Robert Griffin III Pocket Presence QB Drill Robert Griffin III Pocket Presence QB Drill
Views: 6,866,292
Ohio State Football Open Field Plyo Drill Ohio State Football Open Field Plyo Drill
Views: 9,501,437
Dustin Pedroia on Training Dustin Pedroia on Training
Views: 10,920,995

Load More
More Cool Stuff You'll Like
Check Out the Upcoming Nike 'Shooting Stars' Pack

Check Out the Upcoming Nike 'Shooting Stars' Pack

The highly-anticipated Nike "Shooting Stars" pack is finally on the way. The pack pays homage to the great Penny Hardaway and his time with the Orlando...

The adidas J Wall 2 Has Officially Arrived

The adidas J Wall 2 Has Officially Arrived

Signature Sneaker Showdown: adidas J Wall 1 vs. Nike KYRIE 1

Signature Sneaker Showdown: adidas J Wall 1 vs. Nike KYRIE 1

Nike iD Releases 'MVP' Print for the KD VI

Nike iD Releases 'MVP' Print for the KD VI

What Will Be the Most Popular Shoe of the 2014-2015 NBA Season?

What Will Be the Most Popular Shoe of the 2014-2015 NBA Season?

Jordan Brand Unveils All-Star 'Pearl Pack' Collection

Jordan Brand Unveils All-Star 'Pearl Pack' Collection

Under Armour Releases Veterans Day Kicks

Under Armour Releases Veterans Day Kicks

Get a Closer Look at the 'Jordan Brand Classic' Jordan Future

Get a Closer Look at the 'Jordan Brand Classic' Jordan Future

Is Kyrie Irving Finally Getting a Signature Shoe?

Is Kyrie Irving Finally Getting a Signature Shoe?

Under Armour Introduces the Curry One

Under Armour Introduces the Curry One

Is This the LeBron XII?

Is This the LeBron XII?

adidas Debuts First Commercial for the D Rose 5 BOOST

adidas Debuts First Commercial for the D Rose 5 BOOST

Kevin Durant Re-signs With Nike. What Does It Mean?

Kevin Durant Re-signs With Nike. What Does It Mean?

First Look at Nike's 2015 'Black History Month' Collection

First Look at Nike's 2015 'Black History Month' Collection

Nike Basketball Drops 2015 NYC All-Star Collection

Nike Basketball Drops 2015 NYC All-Star Collection

Get Your First Look at the Nike KD VII

Get Your First Look at the Nike KD VII

How Nike Used the LeBron XI to Build the Innovative LeBron XII

How Nike Used the LeBron XI to Build the Innovative LeBron XII

adidas Set to Drop the D Lillard 1

adidas Set to Drop the D Lillard 1

Nike Basketball Officially Unveils the Nike Kyrie 1

Nike Basketball Officially Unveils the Nike Kyrie 1

adidas Unveils 'Bad Dreams Collection' Kicks for Christmas Day

adidas Unveils 'Bad Dreams Collection' Kicks for Christmas Day

SNEAKER ALERT: adidas Pure Boost

SNEAKER ALERT: adidas Pure Boost

Check Out Roger Federer's Air Jordan-Inspired U.S. Open Kicks

Check Out Roger Federer's Air Jordan-Inspired U.S. Open Kicks

4 Reasons Why the Nike LeBron 12 Is Superior to the LeBron 11

4 Reasons Why the Nike LeBron 12 Is Superior to the LeBron 11

SNEAKER ALERT: Reebok Announces Stash x Question Mid

SNEAKER ALERT: Reebok Announces Stash x Question Mid

Check Out the Nike KD7 'On the Road'

Check Out the Nike KD7 'On the Road'

Nike Delays Release of the LeBron XII

Nike Delays Release of the LeBron XII

Air Jordan Debuts NBA Opening Night Kicks

Air Jordan Debuts NBA Opening Night Kicks

adidas Releases RG3 Energy Boost Training Shoe

adidas Releases RG3 Energy Boost Training Shoe

Nike Unveils the Kobe X, Kobe Bryant's 10th Signature Shoe

Nike Unveils the Kobe X, Kobe Bryant's 10th Signature Shoe

Kyrie Irving's Nike HyperRev PE Collection Set to Release

Kyrie Irving's Nike HyperRev PE Collection Set to Release

Nike Basketball Officially Unveils the KD7

Nike Basketball Officially Unveils the KD7

Nike Basketball Releases 2014 Christmas Collection

Nike Basketball Releases 2014 Christmas Collection

SNEAKER ALERT: adidas Releases Originals Mutombo 2

SNEAKER ALERT: adidas Releases Originals Mutombo 2

The Great Debate: Which Nike LeBron Sneaker Is the Best?

The Great Debate: Which Nike LeBron Sneaker Is the Best?

Jordan Brand Officially Unveils World Cup-Inspired 'Brazil Pack'

Jordan Brand Officially Unveils World Cup-Inspired 'Brazil Pack'

Jordan Brand Debuts the CP3.VIII

Jordan Brand Debuts the CP3.VIII

Nike Officially Unveils the LeBron XII

Nike Officially Unveils the LeBron XII

YardBarker