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Build Your Brand as an Athlete

February 1, 2012 | Featured in the Winter 2012 Issue

Must See College Recruiting Videos

The goal of self-marketing is to stand out from the pack. Read on for advice on how to expand your market appeal.

Attend Camps and Combines

Attend college camps and combines early and often throughout your high school career. Treat any camp visit as a tryout. Compete aggressively during individual testing and one-on-one drills, hustle at all times and be attentive to coaches and staff. Once you’ve received your Combine results, post scores to your Facebook page and other social media athletic profiles.

Send Letters

A well-written letter detailing your abilities in the classroom and on the field should be personalized with the coach’s name, title and address—info that is easily attainable on college and university websites. Be direct and keep it simple. If you choose to send a handwritten note, write neatly.

Create a Highlight Video

Feature your best plays at the beginning, but also include a variety of plays that show off your position-specific technical skills. Identify yourself on screen in every play with a spot shadow, flash or arrow.

Once your video is ready, send it off to the coaches at your target schools. If you also post it on Facebook and other athletic profile sites, you will be improving your odds of being viewed by coaches and other recruiters.

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