Coca Cola "Moves to the Beat" for the London Olympics | STACK Gamer

Become a Better Athlete. Sign Up for our FREE Newsletter.

Coca Cola "Moves to the Beat" for the London Olympics

April 27, 2012 | Justine Kelly

Must See Entertainment and Style Videos

Coca-Cola has produced a slick new commercial (below) to coincide with the 2012 London Olympics. Featuring five elite athletes from five different countries, the spot has a hip, cosmopolitan feel. If you're not already in the Olympic spirit, you will be after watching it.

Created by music producer Mark Ronson and featuring "Move to the Beat" by singer/songwriter Katy B, the spot combines sounds of the music with the sounds of athletes training and competing. Ronson traveled to four continents to meet with the athletes and record the sounds of their sport in their home towns. He then mixed these sounds with the beats of the music to make an original and powerful anthem.

The commercial currently airing includes the sounds of American hurdler (and STACK athlete) David Oliver, Mexican taekwondo specialist Maria Espinoza, Singaporean archer Dayyan Jaffar, British table tennis player Darius Knight and Russian sprinter Kseniya Vdovina. However, Coca-Cola is making this a truly global effort. At, athletes from around the world can create their own beat, mix it with "Move to the Beat" and share it with a worldwide audience. The Coke Beat Maker App even allows you to create your remix on the go.

The campaign has also spawned a giant piece of urban art. Situated in Hackney, East London, the dramatic Beat Wall is a huge (82' wide x 33' tall) mural painted by a group of internationally acclaimed young artists: photorealist Neil Edward, Hadley Ever and Sam Bates. Watch the wall come to life in the video below.

Must See
Perfect Dwyane Wade's Signature Euro Step
Views: 1,306,711
NFL Wide Receiver Randall Cobb Outworks Everyone
Views: 24,628,881
Peyton Manning Dumbbell Bench With 80+ Pounds
Views: 33,693,016

Featured Videos

James Harden on Becoming a Franchise Player Views: 72,181
Path to the Pros 2015: Devin Smith Views: 28,813
Blake Griffin Interview and Cover Shoot Views: 574,246
Load More


STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers


Latest issues of STACK Magazine


Women's sports workout, nutrition and lifestyle advice


Gaming, entertainment and tech news

Basic Training

Military-style training for athletes


Find the latest news relevant to athletes

Most Popular Videos

Dwight Howard Stays in the Gym All Night
Views: 3,880,088
Two-Ball Dribbling Drill With John Wall
Views: 3,359,483
Colby Lewis's Four-Seam Fastball Technique
Views: 5,011,383
Drew Brees Will Not Be Denied
Views: 7,789,434
Dwight Howard Stays in the Gym All Night
Views: 3,880,088

Load More
More Cool Stuff You'll Like

Music in Sports: Swaggy P Sings Guitar Ballad About Chinese Food

Music in Sports Roundup: Colin Kaepernick 'Don't Get Tired'

Music in Sports Roundup: DeMarcus Cousins Croons Boyz II Men

Tyga to Star in New Reality Show

Music in Sports: Michael Beasley's 'A Thousand Miles' Solo

Music in Sports Roundup: Coach K Dances and Listens to Meek Mill

The Ultimate 2015 NBA Playoffs Playlist