Coca Cola "Moves to the Beat" for the London Olympics

April 27, 2012 | Justine Kelly

Must See Entertainment and Style Videos

Coca-Cola has produced a slick new commercial (below) to coincide with the 2012 London Olympics. Featuring five elite athletes from five different countries, the spot has a hip, cosmopolitan feel. If you're not already in the Olympic spirit, you will be after watching it.

Created by music producer Mark Ronson and featuring "Move to the Beat" by singer/songwriter Katy B, the spot combines sounds of the music with the sounds of athletes training and competing. Ronson traveled to four continents to meet with the athletes and record the sounds of their sport in their home towns. He then mixed these sounds with the beats of the music to make an original and powerful anthem.

The commercial currently airing includes the sounds of American hurdler (and STACK athlete) David Oliver, Mexican taekwondo specialist Maria Espinoza, Singaporean archer Dayyan Jaffar, British table tennis player Darius Knight and Russian sprinter Kseniya Vdovina. However, Coca-Cola is making this a truly global effort. At Coca-Cola.com, athletes from around the world can create their own beat, mix it with "Move to the Beat" and share it with a worldwide audience. The Coke Beat Maker App even allows you to create your remix on the go.

The campaign has also spawned a giant piece of urban art. Situated in Hackney, East London, the dramatic Beat Wall is a huge (82' wide x 33' tall) mural painted by a group of internationally acclaimed young artists: photorealist Neil Edward, Hadley Ever and Sam Bates. Watch the wall come to life in the video below.

Topics: OLYMPICS | NEWS
Must See
Dwyane Wade Leads by Example Dwyane Wade Leads by Example
Views: 8,023,462
Margus Hunt Benches 385 Pounds for Five Reps Margus Hunt Benches 385 Pounds for Five Reps
Views: 21,149,562
Dashon Goldson: Dashon Goldson: "You Just Gotta Have Heart"
Views: 6,376,657

Featured Videos

Kevin Love's In-Season Basketball Workout Kevin Love's In-Season Basketball Workout Views: 1,017,580
A Day in the Life With Kansas City Chiefs Tight End Travis Kelce A Day in the Life With Kansas City Chiefs Tight End Travis Kelce Views: 15,821
Path to the Pros 2015: Shaq Thompson Path to the Pros 2015: Shaq Thompson Views: 70,687
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Two-Ball Dribbling Drill With John Wall Two-Ball Dribbling Drill With John Wall
Views: 3,362,770
Paul Rabil's Box Jumps Paul Rabil's Box Jumps
Views: 851,414
Roy Hibbert 540 lbs Deadlift Roy Hibbert 540 lbs Deadlift
Views: 1,577,083
Dribbling Drills for Tighter Handles Dribbling Drills for Tighter Handles
Views: 4,333,085
Ohio State Football Open Field Plyo Drill Ohio State Football Open Field Plyo Drill
Views: 9,499,164

Load More
More Cool Stuff You'll Like
Music in Sports: Swaggy P Sings Guitar Ballad About Chinese Food

Music in Sports: Swaggy P Sings Guitar Ballad About Chinese Food

Music in Sports Roundup: Rapper Lil B Curses James Harden

Music in Sports Roundup: Rapper Lil B Curses James Harden

Music in Sports Roundup: Coach K Dances and Listens to Meek Mill

Music in Sports Roundup: Coach K Dances and Listens to Meek Mill

Music in Sports: Michael Beasley's 'A Thousand Miles' Solo

Music in Sports: Michael Beasley's 'A Thousand Miles' Solo

Music in Sports Roundup: Billie Jean King Does 'Billie Jean'

Music in Sports Roundup: Billie Jean King Does 'Billie Jean'

Music in Sports Roundup: DeMarcus Cousins Croons Boyz II Men

Music in Sports Roundup: DeMarcus Cousins Croons Boyz II Men

The Ultimate 2015 NBA Playoffs Playlist

The Ultimate 2015 NBA Playoffs Playlist

YardBarker