In the last three years, the NBA 2K video game franchise has grown substantially. First, the brand signed Michael Jordan and made his greatest career games playable, including legendary games like Bulls/Lakers in '91 and MJ's Flu Game from '97.
Last year, 2K built on that success by featuring more controllable vintage teams right out of the box, like the Lakers led by rookie Kobe Bryant and the Charlotte Hornets featuring Larry Johnson and Alonzo Mourning.
Jay-Z has his name on the cover after he created the game's soundtrack, featuring 24 tracks from his library along with music from Kanye West, Nas and others. But his involvement goes beyond musical selection, although that's probably what got the two sides talking. Jay also had input on the look and feel of the menus and the overall aesthetic of the game.
In a release from 2K Sports, Jay Z said, “This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history.”
Source and photo: 2K Sports