Get Ready for The Shaq Attaq, Round 2 | STACK
X

Become a Better Athlete. Sign Up for our FREE Newsletter.

Get Ready for The Shaq Attaq, Round 2

November 24, 2012 | Shay M.

Must See Entertainment and Style Videos

Reebok will resurrect the Shaq Attaq and Shaqnosis sneakers next year. The creative director for Reebok Classics, Swizz Beatz, announced the move earlier this month, then followed up by posting pictures of the sneakers on Twitter and Instagram.

This seems to be a common theme for Reebok, as they recently revived The Question, the shoe they created with former NBA player, Allen Iverson; and the Reebok ES22, created with retired NFL running back Emmitt Smith.

Shaquille O'Neal started his association with Reebok in 1992, when he signed a $3 million per year endorsement deal shortly after entering the NBA draft. At the time, it was a risky move for Reebok, since centers weren't then considered commercially viable. The original Shaq Attaq retailed for $145 and performed moderately well. Confident that the Shaq Attaq would usher in a new era, Paul Fireman, Reebok's then chairman, told the New York Times: "I think [Michael] Jordan has three or four years of significance left, at the top. Shaq is next. We will use Shaq to catapult to leadership throughout the world."

However, in 1998, Reebok and Shaq went their separate ways. O'Neal opted to turn his attention to cheaper options, signing a contract with ACI International to sell shoes priced under $30. In the first year of that agreement, the team sold 2 million pairs. Aspiring to create a shoe that all could afford, Shaq linked up with discount shoe store Payless to distribute his Dunkman sneaker line. He eventually sold the line to Li-Ning, which recently made headlines by scooping up Shaq's former teammate Dwayne Wade from Nike. (Haven't heard? Read up on Li-Ning and Wade.)

Let's hope the re-release of the Shaq Attaq goes better for O'Neal than his rap career. (Need a good laugh? Check out Shaq's 10 Worst Rap Lyrics.) Look for the Shaq Attaq and the Shaqnosis next year at local retailers.

Photo: Complex

Topics: REEBOK | NEWS
Must See
Antonio Brown Juggles 3 Footballs
Views: 1,187,889
Dwyane Wade Leads by Example
Views: 5,144,200
Abby Wambach Will Do Whatever It Takes
Views: 3,528,783

Featured Videos

Elite Performance with Mike Boyle: Recover Faster With this Simple Technique Views: 11,358
John Wall Elbow-to-Elbow Shooting Drill Views: 187,524
Abby Wambach Power and Stability Workout Views: 300,640
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Paul Rabil's Box Jumps
Views: 846,993
Greg Nixon's Hill Training Program
Views: 704,420
Tobin Heath Closed-Space Dribbling
Views: 1,170,687
Colin Kaepernick's Core Workout
Views: 880,747
Margus Hunt Benches 385 Pounds for Five Reps
Views: 19,660,170

Load More
More Cool Stuff You'll Like

Under Armour Introduces the Curry One

Nike Basketball Drops 2015 NYC All-Star Collection

adidas Debuts First Commercial for the D Rose 5 BOOST

The 2014 NBA Sneaker Free Agency Forecast

adidas Unveils 'Bad Dreams Collection' Kicks for Christmas Day

Nike Delays Release of the LeBron XII

Check Out the Nike KD7 'On the Road'

Jordan Brand Unveils All-Star 'Pearl Pack' Collection

Kyrie Irving's Nike HyperRev PE Collection Set to Release

adidas Set to Drop the D Lillard 1

4 New Jordan Future Colorways Coming This Summer

SNEAKER ALERT: Reebok Announces Stash x Question Mid

Get a Closer Look at the 'Jordan Brand Classic' Jordan Future

How Nike Used the LeBron XI to Build the Innovative LeBron XII

4 Reasons Why the Nike LeBron 12 Is Superior to the LeBron 11

First Look at Nike's 2015 'Black History Month' Collection

Is This the LeBron XII?

Nike Basketball Officially Unveils the Nike Kyrie 1

Nike Officially Unveils the LeBron XII

SNEAKER ALERT: adidas Pure Boost

Kevin Durant Re-signs With Nike. What Does It Mean?

Get Your First Look at the Nike KD VII

SNEAKER ALERT: Nike Annouces LeBron 11 Everglades

Nike Basketball Officially Unveils the KD7

Air Jordan Debuts NBA Opening Night Kicks

Is Kyrie Irving Finally Getting a Signature Shoe?

Nike Basketball Releases 2014 Christmas Collection

Nike Unveils the Kobe X, Kobe Bryant's 10th Signature Shoe

Nike iD Releases 'MVP' Print for the KD VI

The Great Debate: Which Nike LeBron Sneaker Is the Best?

Jordan Brand Debuts the CP3.VIII

Jordan Brand Officially Unveils World Cup-Inspired 'Brazil Pack'

Check Out the Upcoming Nike 'Shooting Stars' Pack

Signature Sneaker Showdown: adidas J Wall 1 vs. Nike KYRIE 1

adidas Releases RG3 Energy Boost Training Shoe

Check Out Roger Federer's Air Jordan-Inspired U.S. Open Kicks

Under Armour Releases Veterans Day Kicks

What Will Be the Most Popular Shoe of the 2014-2015 NBA Season?

SNEAKER ALERT: adidas Releases Originals Mutombo 2