Nike Basketball Celebrates Anniversary With New Series | STACK
X

Become a Better Athlete. Sign Up for our FREE Newsletter.

Nike Basketball Celebrates Anniversary With New Series

November 26, 2012 | Shay M.

The game of basketball was reinvented 40 years ago when Nike Basketball designed two shoes specifically for the court: the Nike Bruin and the Nike Blazer. (Head to STACK's Nike page for all things Nike-related.) Since then, Nike Basketball has continued changing the sport through the evolution of their footwear. On the first and third Tuesday of each month, Nike Basketball will unveil the concepts behind their shoes and apparel design on their official website. The content won't stop there; in a series called "Inside Access," it will also explore how the brand has helped shape athletes and unique moments on the court. Fans can tune in to the series to see how the shoes were developed, learn how material selection decisions were made, and hear athletes' reactions to the final products.

In a statement, Tracy Teague, Nike Basketball Design Director, said, "'Designed to the exact specifications of championship athletes' is a philosophy that extends well beyond badges, labeling and marketing material. Our goal is to push performance innovation in footwear and apparel to new levels by giving athletes product they never imagined."

Earlier this year, Nike Basketball celebrated its heritage by reflecting on 20 Nike shoes that were instrumental in changing the game. In addition to the Bruin and Blazer, they include the Air Max (watch the Nike director discuss the shoe), Nike Zoom, Tuned Air, Nike Hyperdunk (check out the Hyperdunk+), and the Nike Air Force 1.

Photo: Nike

Topics: NIKE | NEWS
Must See
Brandon Jennings: "Always Improve"
Views: 2,761,355
Why You Should Never Doubt Colin Kaepernick
Views: 17,756,072
How to Perform the Euro Step With Iman Shumpert
Views: 83,204

Featured Videos

Dwight Howard Ab Workout Views: 62,466
John Wall Elbow-to-Elbow Shooting Drill Views: 186,478
Elite Performance with Mike Boyle: Build Explosive Power With Contrast Training Views: 17,723
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Colby Lewis's Post-Game Band Splitter Routine
Views: 8,349,368
Dwight Howard Stays in the Gym All Night
Views: 3,988,602
Allyson Felix Explains How To Choose a Coach
Views: 8,690,610
Charging Ground Balls With Skip Schumaker
Views: 29,505
Antonio Brown Juggles 3 Footballs
Views: 1,175,033

Load More
More Cool Stuff You'll Like

Nike Officially Unveils the LeBron XII

Nike Basketball Officially Unveils the Nike Kyrie 1

Nike Delays Release of the LeBron XII

Nike Basketball Drops 2015 NYC All-Star Collection

SNEAKER ALERT: adidas Releases Originals Mutombo 2

adidas Set to Drop the D Lillard 1

Kevin Durant Re-signs With Nike. What Does It Mean?

Jordan Brand Unveils All-Star 'Pearl Pack' Collection

4 New Jordan Future Colorways Coming This Summer

How Nike Used the LeBron XI to Build the Innovative LeBron XII

Get a Closer Look at the 'Jordan Brand Classic' Jordan Future

What Will Be the Most Popular Shoe of the 2014-2015 NBA Season?

adidas Releases RG3 Energy Boost Training Shoe

Under Armour Releases Veterans Day Kicks

Check Out Roger Federer's Air Jordan-Inspired U.S. Open Kicks

Check Out the Upcoming Nike 'Shooting Stars' Pack

Is Kyrie Irving Finally Getting a Signature Shoe?

Nike Basketball Releases 2014 Christmas Collection

Nike Basketball Officially Unveils the KD7

Is This the LeBron XII?

Air Jordan Debuts NBA Opening Night Kicks

First Look at Nike's 2015 'Black History Month' Collection

SNEAKER ALERT: Nike Annouces LeBron 11 Everglades

Nike iD Releases 'MVP' Print for the KD VI

Get Your First Look at the Nike KD VII

Under Armour Introduces the Curry One

The Great Debate: Which Nike LeBron Sneaker Is the Best?

Nike Unveils the Kobe X, Kobe Bryant's 10th Signature Shoe

Jordan Brand Officially Unveils World Cup-Inspired 'Brazil Pack'

SNEAKER ALERT: adidas Pure Boost

Kyrie Irving's Nike HyperRev PE Collection Set to Release

SNEAKER ALERT: Reebok Announces Stash x Question Mid

Jordan Brand Debuts the CP3.VIII

4 Reasons Why the Nike LeBron 12 Is Superior to the LeBron 11

adidas Unveils 'Bad Dreams Collection' Kicks for Christmas Day

Signature Sneaker Showdown: adidas J Wall 1 vs. Nike KYRIE 1

The 2014 NBA Sneaker Free Agency Forecast

Check Out the Nike KD7 'On the Road'

adidas Debuts First Commercial for the D Rose 5 BOOST