Champs Sports Kicks Off Ad Campaign With 2 Chainz

November 30, 2012 | Shay M.

Champs Sports has teamed up with southern rapper 2 Chainz—who, before entering the rap game, was a talented college basketball star—for a new television campaign. Champs' motivation for the campaign is to hype the upcoming adidas Originals apparel and footwear winter collection—exclusively available at the sporting goods store. (Check out the latest adidas news.) The collection is part of the adidas adicolor concept, which launched in 1983 as a way for consumers to assert their individuality by customizing their sneakers.

With his song "I'm Different" playing in the background, the Atlanta rapper reflects on his game, both on and off the court, in 15- and 30-second ad spots for the apparel retailer. In the longer version, 2 Chainz walks through a Champs Sports store and into packed concert venue where he begins performing for fans.

"I remember playing basketball on the courts of my hometown College Park, and when I stepped on the court, you were in for a show," says the rapper in the commercial. "But I was looking to play a different game—and when I finally stepped onto my true arena, the whole world recognized it. I know game."

(See where 2 Chainz plays on STACK's All Hip-Hop NFL Team.)

In addition to the television ads, 2 Chainz linked up with the retailer to create a digital game, the object of which is to navigate an 8-bit character based on the MC through various venues in an effort to save the world before it's robbed of its color.

Photo: Champs

Topics: ADIDAS | NEWS
Must See
NFL Wide Receiver Randall Cobb Outworks Everyone NFL Wide Receiver Randall Cobb Outworks Everyone
Views: 28,758,333
Patrick Willis' Homegrown Off-Season Workout Patrick Willis' Homegrown Off-Season Workout
Views: 1,226,606
Dwight Howard Stays in the Gym All Night Dwight Howard Stays in the Gym All Night
Views: 4,947,443

Featured Videos

Real Workouts: Randall Cobb Real Workouts: Randall Cobb Views: 20,496
Greg Nixon's Full-Body Dumbbell Circuit Greg Nixon's Full-Body Dumbbell Circuit Views: 317,829
SEALFIT: Pushing the Limits of What Athletes Are Capable Of SEALFIT: Pushing the Limits of What Athletes Are Capable Of Views: 58,814
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Derrick Rose Explains How He Stays Positive Derrick Rose Explains How He Stays Positive
Views: 6,105,983
Allyson Felix Explains How To Choose a Coach Allyson Felix Explains How To Choose a Coach
Views: 8,690,942
Dustin Pedroia on Training Dustin Pedroia on Training
Views: 10,919,972
Charging Ground Balls With Skip Schumaker Charging Ground Balls With Skip Schumaker
Views: 29,938
Yoga for Athletes: Crow Pose Yoga for Athletes: Crow Pose
Views: 3,539,467

Load More
More Cool Stuff You'll Like
13 Best Dressed Athletes at the ESPYS

13 Best Dressed Athletes at the ESPYS

Must-Have Fall Footwear

Must-Have Fall Footwear

The Evolution of Roger Federer's Style at Wimbledon

The Evolution of Roger Federer's Style at Wimbledon

Styling and Profiling: Back to School Edition

Styling and Profiling: Back to School Edition

Hot New DRx STEALTH LeBron Jersey Photos Released

Hot New DRx STEALTH LeBron Jersey Photos Released

A Walk Down Memory Lane with Kicks on Cards' NBA Draft Day Cards

A Walk Down Memory Lane with Kicks on Cards' NBA Draft Day Cards

10 NFL Players Who Are Creating Their Own Brands

10 NFL Players Who Are Creating Their Own Brands

That's a Clown T-Shirt, Bro

That's a Clown T-Shirt, Bro

How to Dress Up as a Famous Sports Figure for Halloween

How to Dress Up as a Famous Sports Figure for Halloween

A History of Athletes Wearing Their Own T-Shirts

A History of Athletes Wearing Their Own T-Shirts

Check Out the Acapulco Gold Fall 2012 Lookbook

Check Out the Acapulco Gold Fall 2012 Lookbook

Champs Sports Kicks Off Ad Campaign With 2 Chainz

Champs Sports Kicks Off Ad Campaign With 2 Chainz

Birdman Launching New Clothing Line With Lil Wayne

Birdman Launching New Clothing Line With Lil Wayne

Shop for a Good Cause with PUMA's Project Pink 2012 Collection

Shop for a Good Cause with PUMA's Project Pink 2012 Collection

The Evolution of Andy Roddick's On-Court Style

The Evolution of Andy Roddick's On-Court Style

adidas Joins Breast Cancer Awareness Month

adidas Joins Breast Cancer Awareness Month

Nigel Sylvester Showcases Action Sports and Fashion Skills

Nigel Sylvester Showcases Action Sports and Fashion Skills

Jason Wu for Target Hits a Home Run

Jason Wu for Target Hits a Home Run

Nike Unveils the

Nike Unveils the "LeBron James Diamond Collection"

DQM Keeps Things Fresh in Its 2012 Lookbook

DQM Keeps Things Fresh in Its 2012 Lookbook

Styling and Profiling: Carhartt

Styling and Profiling: Carhartt

LRG 2012 Holiday Lookbook featuring Gucci Mane

LRG 2012 Holiday Lookbook featuring Gucci Mane

10 Back-to-School Fashion Essentials for the Student-Athlete

10 Back-to-School Fashion Essentials for the Student-Athlete

8 Best Retro Sneaker and Throwback Jersey Combinations

8 Best Retro Sneaker and Throwback Jersey Combinations

The 9 Worst Outfits of the 2013 NBA Playoffs

The 9 Worst Outfits of the 2013 NBA Playoffs

Tim Tebow's New Nike Jets T-Shirts Available Now

Tim Tebow's New Nike Jets T-Shirts Available Now

Ralph Lauren Debuts Awesome Fitness Tracking Shirts at U.S. Open

Ralph Lauren Debuts Awesome Fitness Tracking Shirts at U.S. Open

adidas Launches Military-Inspired Graphic T-Shirts

adidas Launches Military-Inspired Graphic T-Shirts

NBA Star John Salmons Debuts His Contemporary Clothing Line

NBA Star John Salmons Debuts His Contemporary Clothing Line

"Don't Be a Clown Bro": Bryce Harper's New UA T-Shirt

adidas by Stella McCartney Winter Sports Quilted Jacket

adidas by Stella McCartney Winter Sports Quilted Jacket

Reebok Teams Up With Rick Ross (VIDEO)

Reebok Teams Up With Rick Ross (VIDEO)

NBA Teams up with Stance for these Dope All-Star Socks

NBA Teams up with Stance for these Dope All-Star Socks

Fred Perry x Amy Winehouse SS12 Final Collection

Fred Perry x Amy Winehouse SS12 Final Collection

The 5 Worst (and 5 Best) Fashion Styles of the 2014 NBA Playoffs

The 5 Worst (and 5 Best) Fashion Styles of the 2014 NBA Playoffs

RibbedTee: The Ideal Undershirt for Athletes

RibbedTee: The Ideal Undershirt for Athletes

The NBA's Most Tattooed Torsos

The NBA's Most Tattooed Torsos

Styling and Profiling: Porsche Design Sport and adidas

Styling and Profiling: Porsche Design Sport and adidas

Dress to Impress With a Custom Suit

Dress to Impress With a Custom Suit

Marni for H&M Collaboration Promises Affordable Fashion

Marni for H&M Collaboration Promises Affordable Fashion

YardBarker