Get Motivated With ViewSPORT Sports Apparel | STACK

Become a Better Athlete. Sign Up for our FREE Newsletter.

Get Motivated With ViewSPORT Sports Apparel

December 15, 2012 | Taylor Sparks

Need more inspiration to get through your next training session? Next time you hit the gym, try throwing on a shirt from ViewSPORT, an innovative fitness apparel line focused on the motivated athlete.

What's so special about this gear? Well, it communicates. When ViewSPORT CEO and "head coach" Ben Wood was in college, he noticed how his shirt's sweat patterns during workouts seemed to form images. This led him to search for a way to use perspiration to deliver motivational messages. So now, thanks to his patent-pending technology, when an athlete sweats wearing a  ViewSPORT shirt, a word design starts to appear. The word-image can only be activated by sweat, and the harder you work the more visible your message becomes.

ViewSPORT has attracted attention from the military and sports teams and was submerged in the frenzy of the hit show, Shark Tank. Recently, STACK had an opportunity to speak with Wood about his product, how it works and why it's such a cool workout tool.

STACK: You were in medical school when you invented this sweat technology. What led you to develop this line of clothing?

Ben Wood: The inspiration for ViewSPORT actually came during one of my med school workouts. I was looking down at my shirt while I was running, and I thought: "Wouldn't it be cool if I could control my sweat patterns in a way that motivated me to work harder." That was the genesis for the idea, and from there I've tried to turn the technology into a way to inspire others who love fitness.

How does the technology work with the materials, and why is it so great for athletes?

Wood: The sweat-activated technology is integrated directly into the material. When you wear the shirts or tanks, you don't feel it. You just see it and then you try to work harder.

STACK: This is a unique brand concept. Have you had any notable endorsers?

 We've had some very strong partners right out of the gate, including ECAC, Fitfluential, Girls Gone Sporty and athlete ambassadors such as Colin Kaepernick of the San Francisco 49ers. People love the technology. It's really catching on and inspiring new people every day.

Your company is focused on motivation and empowerment. Do you have a specific mission statement?

Our company's mission is to inspire everyone to be their best and live healthy, fulfilling lives. We believe we can help people lose weight, grow stronger and become healthier by motivating them through our technology. You'll see that our social media posts are all focused on motivation. That's what ViewSPORT is really about: motivating people to be their best.

 ViewSPORT team members have titles that refer to football. Any particular reason?

 It just really worked well with how we see ourselves. We view our people as one big team. Having Colin Kaepernick of the 49ers work with our brand is also a strong tie-in.

Will you be launching any new products with sweat-activation technology?

 Right now, we're focused on the development of an entirely new spring line, which  I think people are going to love. We're also exploring some ideas for the New Year and New Year's resolutions. We want to be the ultimate fitness/motivational shirt of 2013. So stay tuned.

Like what you see? Power through your next workout session with ViewSPORT. You can order either a company designed tee or customize your own.

Topics: NEWS
Taylor Sparks
- Taylor Sparks is the principle goddess of skin care for, the only organic and natural skin care line designed specifically for athletes and fitness...
Taylor Sparks
- Taylor Sparks is the principle goddess of skin care for, the only organic and natural skin care line designed specifically for athletes and fitness...
Must See
Why You Should Never Doubt Colin Kaepernick
Views: 18,414,170
Drew Brees Will Not Be Denied
Views: 8,431,790
Brandon Jennings: "Always Improve"
Views: 3,217,475

Featured Videos

Path to the Pros 2015: Marcus Mariota Views: 40,045
Greg Nixon's Full-Body Dumbbell Circuit Views: 316,352
Blake Griffin Interview and Cover Shoot Views: 578,141
Load More


STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers


Latest issues of STACK Magazine


Women's sports workout, nutrition and lifestyle advice


Gaming, entertainment and tech news

Basic Training

Military-style training for athletes


Find the latest news relevant to athletes

Most Popular Videos

Derrick Rose Explains How He Stays Positive
Views: 5,266,393
Dwight Howard Stays in the Gym All Night
Views: 4,225,908
Two-Ball Dribbling Drill With John Wall
Views: 3,360,797
Margus Hunt Benches 385 Pounds for Five Reps
Views: 19,571,570
Colin Kaepernick's Core Workout
Views: 880,435

Load More
More Cool Stuff You'll Like

University of Illinois Shows Off Updated Football Uniforms

Columbia Zonafied Softshell Jacket Review

Reebok Summer Gear for the CrossFit Athlete

adidas Reveals March Madness Uniforms

The Best Collection of Alternate Jerseys Ever Assembled

5 Essentials to Stay Warm During Your Winter Workouts

Indiana University Unveils New Football Helmets

Real Athlete Reviews: Point 3 Gear

The Marathon Gear You Need to Stay Comfortable for 26.2 Miles

Miami Dolphins Unveil New Uniforms

The All-Girl Gear Review: adidas

The NFL Unveils Brand New Pro Bowl Uniforms

Under Armour Launches ClutchFit Technology

Stephen Curry Leaves Nike, Signs With Under Armour

Injury and Recovery With 110% Compression?

NHL's Stadium Series Jerseys Point to the Future

Minnesota Vikings Debut New Uniforms

Nike Reveals New Jacksonville Jaguars Uniforms

Under Armour Presents: UA Gameday Armour

The NBA Releases 'BIG Logo' Christmas Day Uniforms

Charlotte Hornets Unveil Brand New Uniforms

The Best and Worst Retro NFL Jerseys

Nike Unveils 2015 Pro Bowl Uniforms

You'll Never Guess What the First Sports Bra Was Made Of

Snoop Dogg Gives New Uniforms to His High School Football Team

Nike Soccer Reveals Away Jersey for U.S. Men's National Team

The NBA's Sleeved Jerseys Are the Worst and Must Be Stopped

The Evolution of the Team USA Basketball Jersey

Review: Icebreaker Merino Wool Performance Apparel

Nebraska Debuts New Alternate Football Uniform

Nike Debuts New Team USA Basketball Uniforms

Oregon Debuts Special Uniforms for Breast Cancer Awareness

Nike Hyperwarm Holiday Gift Guide

Ralph Lauren Debuts Awesome Fitness Tracking Shirts at U.S. Open