The Making of an NBA Intro Video | STACK

Become a Better Athlete. Sign Up for our FREE Newsletter.

The Making of an NBA Intro Video

January 11, 2013

1 of 7

Five minutes before tip-off, every arena in the NBA turns the lights off. For just a moment, a building that will bombard fans with noise, light and action for two-and-a-half hours is pitch dark.

Then, the jumbotron comes to life. In Chicago, the screen shows a pack of bulls galloping through the city. In Houston, a space shuttle orbits a distant planet, dropping off a uniformed Jeremy Lin and James Harden somewhere far from earth. Music begins, the highlight reel starts and the arena goes wild. The NBA intro video has become a staple of the professional basketball experience, with each team trying to outdo its previous year's video to get their players and fans as amped as possible before the tipoff.

In Cleveland, Keith Potoczack and Ryan Hardy of Think Media Studios have been cooking up the Cavaliers' introduction video for four seasons now. While many NBA teams just go with a standard montage of their players gripping a basketball and mean-mugging for the camera, Potoczak, Hardy and the Cavs have shown a tendency to think outside the box. During the last season of LeBron James's tenure, the intro video featured each player as a landmark in Cleveland. Last season, the video didn't feature a single player, opting for shots of downtown Cleveland and a spoken word story about the city instead. For the 2012-2013 campaign, the guys threw Cleveland hip-hop artist Machine Gun Kelly into the mix, creating a huge buzz when they debuted the video on Oct. 30.

"(The Cavs have) always pushed three focuses. It’s team, fans and city. Always. It’s been like that ever since LeBron left," Potoczak said.

In Cleveland, distancing from the LeBron era can be felt throughout the intro video. We spoke with Potoczak and Hardy to get the inside scoop on what exactly went into creating this year's video. Click the button below to find out how the guys arrived at this year's concept.


Jordan Zirm
- Jordan Zirm is an Assistant Content Director for STACK Media. After earning his BS in Journalism from the University of Missouri, he spent time writing...
Jordan Zirm
- Jordan Zirm is an Assistant Content Director for STACK Media. After earning his BS in Journalism from the University of Missouri, he spent time writing...
More Cool Stuff You'll Like

adidas Unveils New Ultra Boost Running Shoe

Beating the Elements: The 6 Worst Weather Games of All Time

Social Media Roundup: Don't Call J.J. Watt 'Bae'

Sammy Watkins Talks About His First Year in the NFL

The 14 Most Beastly Plays of 2014

The 5 Worst NFL Performances on Thanksgiving

adidas Set to Drop the D Lillard 1

Nike Elite Collection: Wear It Like a Badge of Honor

4 Tips to Help You Dominate Your Fantasy Basketball League

Meet Ricky Johnson, Red Bull Frozen Rush Champion

Training with the Elevation Training Mask 2.0

The Ol' Scottish Cement Bag Trick Is the Best

5 Superstars Who Spent Time on Awful Teams

The Best Black Friday/Cyber Monday Deals for Athletes

The 10 Best Athlete Mustaches of All Time, in Honor of Movember

Here's Your First Look at the 2015 NBA All-Star Uniforms

Nike Unveils 2015 Pro Bowl Uniforms

The 5 Biggest Rule Changes in Sports History

'X-Men: Apocalypse' Gets 3 New Castmates

NHL All-Stars Drop In For a Game of Sledge Hockey

Cardale Jones Returns to Ohio State University

Introducing the Football You Can Throw 100+ Yards

Score Some Fancy Footwear With Reebok's Black Friday Sale

The 5 Most Embarrassing Plays in Sports

10 Totally Worthy Holiday Charity Efforts by Pro Athletes

The 10 Best Fitness Fails of 2014

Nike Unveils Uniforms for First College Football Playoff

The Saddest CrossFit Fail Ever

Tyga to Star in New Reality Show

WATCH: 5-Foot-2 Guard Drops 41 Points

Study Ranks Paleo As Second-Worst Diet

Cold? Try the Columbia Diamond 890 Turbodown Hooded Down Jacket


New Year's Resolutions Top Pro Athletes Need to Make

The 6 Laziest People Who Have Ever Stepped into a Gym

Ranking Top Athletes' Health by the Products They Endorse