The Making of an NBA Intro Video

January 11, 2013

The Premiere....and Fan Reaction

< PREV
6 of 7
NEXT >

The night of Oct. 30, a sold out Quicken Loans Arena began to buzz with anticipation as the lights went out and Think Media Studios’ video creation hit the four gigantic screens that make up the jumbotron. When it ended, the reaction was immediate. Fans in the arena cheered the video, and viewers at home took to Twitter to voice their opinions. The two creators were glued to their phones all night, taking in the reactions, both positive and critical.

”It’s amazing people’s anticipation for this thing. That has grown so big,” Potoczak said. ”So you’re almost flattered in a way because of that. But you have to expect not everyone [will like it]. Everyone hates everything on Twitter. Seeing the reactions, of course they bother me. People see it on a real cut and dry level. Like, ’Machine Gun Kelly. I hate him. I hate this intro.’ I see all the work we put into it.”

”This one NBA Jam comment got me fired up. They didn’t say it in a bad way, but they said ’What is this, NBA Jam?’” Hardy said.

”It’s just really interesting. I follow people that, the intro played and it was just like, ’Rate the intro 1 to 10!’ And I was like whoa, people are really crazy about this thing,” said Potoczak.

You can watch the intro video that debuted during the home opener above.

Refine

Jordan Zirm
- Jordan Zirm is an Associate Content Director for STACK. After earning his BS in Journalism from the University of Missouri, he spent time writing for...
Jordan Zirm
- Jordan Zirm is an Associate Content Director for STACK. After earning his BS in Journalism from the University of Missouri, he spent time writing for...

Featured Videos

Eastbay Path to the Pros Episode 2: Laying the Groundwork Eastbay Path to the Pros Episode 2: Laying the Groundwork Views: 199,152
Eastbay Path to the Pros Episode 4: Skill Training Eastbay Path to the Pros Episode 4: Skill Training Views: 399,142
Path to the Pros 2015: Shaq Thompson Path to the Pros 2015: Shaq Thompson Views: 77,649
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Robert Griffin III Pocket Presence QB Drill Robert Griffin III Pocket Presence QB Drill
Views: 6,866,321
Drew Brees Will Not Be Denied Drew Brees Will Not Be Denied
Views: 12,224,126
Ohio State Football Open Field Plyo Drill Ohio State Football Open Field Plyo Drill
Views: 9,501,467
Dustin Pedroia on Training Dustin Pedroia on Training
Views: 10,921,007
Dwight Howard Stays in the Gym All Night Dwight Howard Stays in the Gym All Night
Views: 6,202,163

Load More
More Cool Stuff You'll Like
Arena Football WR Pays Homage to The Rock with TD Celebration

Arena Football WR Pays Homage to The Rock with TD Celebration

WATCH: Some Kids Just Aren't Meant to Play Team Sports

WATCH: Some Kids Just Aren't Meant to Play Team Sports

Cleveland Browns Release New Uniforms

Cleveland Browns Release New Uniforms

6 Ways Sport Parents Are Doing It Wrong

6 Ways Sport Parents Are Doing It Wrong

Product Review: Square by CLEAN BOTTLE

Product Review: Square by CLEAN BOTTLE

Quick Review: Columbia Sportswear Turbodown Jacket

Quick Review: Columbia Sportswear Turbodown Jacket

My 3-Mile Run With Kendrick Lamar

My 3-Mile Run With Kendrick Lamar

BEHOLD: Footage of Michael Jordan Dunking in High School

BEHOLD: Footage of Michael Jordan Dunking in High School

The Best Vines of the 2015 NBA Finals

The Best Vines of the 2015 NBA Finals

WATCH: James Harden Dominates in High School

WATCH: James Harden Dominates in High School

WATCH: Kyrie Irving Runs the Floor in High School

WATCH: Kyrie Irving Runs the Floor in High School

WATCH: Tom Brady Bats Lefty, Practices Swing with Pedro Martinez

WATCH: Tom Brady Bats Lefty, Practices Swing with Pedro Martinez

The Must-See Vines of the NCAA Tournament's Opening Rounds

The Must-See Vines of the NCAA Tournament's Opening Rounds

WATCH: FSU Recruit Jukes 12 Tackles and Gets TD

WATCH: FSU Recruit Jukes 12 Tackles and Gets TD

The 7 Most Epic Smack Talk Fails in Sports History

The 7 Most Epic Smack Talk Fails in Sports History

WATCH: Lacrosse Star Paul Rabil Obliterates a Watermelon

WATCH: Lacrosse Star Paul Rabil Obliterates a Watermelon

18 Strangest and Most Impressive Fitness Records

18 Strangest and Most Impressive Fitness Records

WATCH: Steph Curry Drains 77 Straight 3-Pointers in Practice

WATCH: Steph Curry Drains 77 Straight 3-Pointers in Practice

WATCH: John Cena Benches 440 Pounds

WATCH: John Cena Benches 440 Pounds

5-foot-8 Cole Beasley Throws Down Massive Dunk on Instagram

5-foot-8 Cole Beasley Throws Down Massive Dunk on Instagram

All 32 NFL Weight Rooms, Ranked

All 32 NFL Weight Rooms, Ranked

Spend a Day in the Life With Browns Defensive End Billy Winn

Spend a Day in the Life With Browns Defensive End Billy Winn

WATCH: J.J. Watt's Insane 61-Inch Box Jump

WATCH: J.J. Watt's Insane 61-Inch Box Jump

WATCH: The Rock Drags an Airplane with a Toddler

WATCH: The Rock Drags an Airplane with a Toddler

The 7 Best Plays of the NBA Conference Finals, Ranked

The 7 Best Plays of the NBA Conference Finals, Ranked

The Most Amazing Vines From the First Round of the NBA Playoffs

The Most Amazing Vines From the First Round of the NBA Playoffs

Who the Heck Is Grayson Allen?

Who the Heck Is Grayson Allen?

YardBarker