The Making of an NBA Intro Video

January 11, 2013

The Premiere....and Fan Reaction

< PREV
6 of 7
NEXT >

The night of Oct. 30, a sold out Quicken Loans Arena began to buzz with anticipation as the lights went out and Think Media Studios’ video creation hit the four gigantic screens that make up the jumbotron. When it ended, the reaction was immediate. Fans in the arena cheered the video, and viewers at home took to Twitter to voice their opinions. The two creators were glued to their phones all night, taking in the reactions, both positive and critical.

”It’s amazing people’s anticipation for this thing. That has grown so big,” Potoczak said. ”So you’re almost flattered in a way because of that. But you have to expect not everyone [will like it]. Everyone hates everything on Twitter. Seeing the reactions, of course they bother me. People see it on a real cut and dry level. Like, ’Machine Gun Kelly. I hate him. I hate this intro.’ I see all the work we put into it.”

”This one NBA Jam comment got me fired up. They didn’t say it in a bad way, but they said ’What is this, NBA Jam?’” Hardy said.

”It’s just really interesting. I follow people that, the intro played and it was just like, ’Rate the intro 1 to 10!’ And I was like whoa, people are really crazy about this thing,” said Potoczak.

You can watch the intro video that debuted during the home opener above.

Refine

Topics: BASKETBALL | NEWS
Jordan Zirm
- Jordan Zirm is an Associate Content Director for STACK. After earning his BS in Journalism from the University of Missouri, he spent time writing for...
Jordan Zirm
- Jordan Zirm is an Associate Content Director for STACK. After earning his BS in Journalism from the University of Missouri, he spent time writing for...
Must See
Michael Jordan: Mind of a Champion
Views: 546,186
Antonio Brown Juggles 3 Footballs
Views: 1,202,081
Colin Kaepernick Explains His Ridiculous Socks
Views: 27,429,781

Featured Videos

Kevin Love's In-Season Basketball Workout Views: 3,167
Eastbay Path to the Pros Episode 1: Introducing the Players Views: 20,470
Elite Performance with Mike Boyle: Intro to Complexes Views: 61,506
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

STACK Fitness Weekly: How To Do a Muscle-Up
Views: 778,488
Greg Nixon's Hill Training Program
Views: 705,633
Roy Hibbert 540 lbs Deadlift
Views: 1,559,831
How Greg Nixon Converts Strength to Speed
Views: 960,874
Dribbling Drills for Tighter Handles
Views: 4,329,250

Load More
More Cool Stuff You'll Like

Mythcrusher: Does a Fast 40-Yard Dash Predict NFL Success?

Cleveland Browns Release New Uniforms

NHL All-Stars Drop In For a Game of Sledge Hockey

18 Strangest and Most Impressive Fitness Records

Is the Armpocket Truly 'The Ultimate' Armband? Find Out Here.

8 Pro Athletes Who Are Clearly Showing Off During Workouts

Stephen Curry's Long-Range Game: Does Anyone Come Close?

6 Ways Sport Parents Are Doing It Wrong

WATCH: Tom Brady Bats Lefty, Practices Swing with Pedro Martinez

Beating the Elements: The 6 Worst Weather Games of All Time

The Must-See Vines of the NCAA Tournament's Opening Rounds

WATCH: James Harden Dominates in High School

The Most Amazing Vines From the First Round of the NBA Playoffs

WATCH: Kyrie Irving Runs the Floor in High School

The 7 Most Epic Smack Talk Fails in Sports History

Social Media Roundup: Adam Jones Channels His Inner Prince Akeem

WATCH: J.J. Watt's Insane 61-Inch Box Jump

Meet Ricky Johnson, Red Bull Frozen Rush Champion

I Ran the 40-Yard Dash at the NFL Combine and Sucked at It

WATCH: Steph Curry Drains 77 Straight 3-Pointers in Practice

Who the Heck Is Grayson Allen?

WATCH: Never-Before-Seen J.J. Watt High School Highlight Reel

My 3-Mile Run With Kendrick Lamar

7 Insanely Drastic MLB Body Transformations

Quick Review: Columbia Sportswear Turbodown Jacket

5 Superstars Who Spent Time on Awful Teams

Social Media Roundup: Jameis Winston on a Jetpack

Social Media Roundup: Don't Call J.J. Watt 'Bae'