For Potoczak and Hardy, the work didn’t stop after their video debuted. The Cavs have had a tumultuous season thus far, with multiple injuries forcing players to get shipped back and forth from the Canton Charge, the Cavs’ Development League affiliate. This has forced the guys to remove certain players from the intro video when they get sent down, and then add them back when they are suddenly called up the next week. They are constantly adding recent highlights to the intro and subtracting out-of-date ones. The guys even created a second, completely different intro video that the Cavs plan to use for the second half of the season, so that the original doesn’t grow stale. The creative juices must continue to flow all season long, which can be a difficult thing when resources are limited.
”It’s become a little bit harder to really push the envelope with things,” Hardy said. ”The biggest constraint is that we don’t get to shoot the guys other than two locations. And what are you going to do with a practice court? Our biggest thing with that is we work well with the Cavs team to make new and fresh ideas. And they are really good with that, kind of handing us little tidbits to run with that we kind of go from there.”
”I give it to the Cavs for taking a chance [on Machine Gun Kelly]. Dan Gilbert was one of the head frontruners about using MGK,” Potoczak added.
With the Cavaliers and Think Media Studios working in perfect harmony, they’ve already got us excited for what’s next.