Athletes' Performance Features Media Training for NFL Combine Rookies

February 25, 2013 | Lee Gordon

Must See College Recruiting Videos

Andrew Luck, Adrian Peterson, Robert Griffin III, Trent Richardson, Matt Ryan, Matt Stafford—those are just some of the names that have made Athletes' Performance their off-season training home before their respective pro drafts. At AP, they work with first-class trainers, tone their bodies, eat right and prepare for life in the National Football League. But behind the scenes, these athletes are also working on their personal brands and media skills—a service provided by 180 Communications to every NFL rookie combine athlete who comes through the doors.

Matt Ryan told us before his combine that he never thought of media training as a business opportunity. Hawaii's Mike Edwards, Jr. found out first-hand what a positive personal brand means to him. After leaving Tennessee, Edwards moved out west to repair his image and his game, and he's spent every second over the past few years working on his personal brand.

"When I was able to work with you to find my own personal brand, it really gave me a visualization of who I am and what I stand for," says Edwards. "I was able to simplify my inner self into common everyday words/terms. Heading into the Combine, the things I learned are teaching me to not over complicate my thought process as well as what I am trying to accomplish. In other words, I'm not making it hard on myself now."

Virginia's LaRoy Reynolds, who is also training at Athletes' Performance, says he now understands the importance of becoming the CEO of his own brand: "I can recall those commercials with NFL athletes growing up and the positive image it gave me of them. I want to create the same positive impact. Looking more into the industry, it's critically important to me to be marketable, because it leads to a great image and building relationships with the right people. Once people notice you being genuine, respectful and keeping a positive image, they tend to work with you more."

Peg Iralson, director of public relations and production at Athletes' Performance, says, "I believe it is important for us to offer branding and social media education for our athletes. Many people view the media as manipulative and untrustworthy people. It changes their entire experience with the media once they learn how to use media engagements as vehicles to help them achieve their personal and professional goals. It is an absolute game changer. They no longer feel vulnerable, and they understand they are in control of all interviews."

The sessions at Athletes' Performance are broken into two categories. The first hour is spent talking about personal brand and social media pitfalls. During the second hour, the athletes are taught how to prepare themselves for NFL Combine questions and making sure their answers positively promote their brand. NFL scouts, GMs and coaches are about to make a large monetary investment in these athletes. So when they have their 15 minutes at the Combine  to show what they are made of, they need to take advantage of it by doing the following:

  • Be honest. The NFL knows everything you have ever done before. If you've ever been in trouble, if you have kids—whatever you've done, they know. So don't lie about it. 'Fess up and quickly focus on the positive.
  • How badly do you want this. One of the first questions scouts ask is how badly do you want to play in the NFL? They can quickly tell the difference between a player who lives, eats and breathes football and one who can take it or leave it.
  • First impressions make a huge difference. This is the ultimate job interview. Would you go to an interview in sweats or in a suit and tie? Matt Ryan chose the latter and blew everyone away. Look like you mean business and you will be taken seriously

Learn how you can start becoming your own CEO.

Photo: USA Today Sports

Topics: NEWS
Must See
Peyton Manning Dumbbell Bench With 80+ Pounds Peyton Manning Dumbbell Bench With 80+ Pounds
Views: 41,595,842
Dwyane Wade Leads by Example Dwyane Wade Leads by Example
Views: 8,039,197
Dwight Howard Stays in the Gym All Night Dwight Howard Stays in the Gym All Night
Views: 5,830,172

Featured Videos

Kevin Love's In-Season Basketball Workout Kevin Love's In-Season Basketball Workout Views: 1,018,026
A Day in the Life With Kansas City Chiefs Tight End Travis Kelce A Day in the Life With Kansas City Chiefs Tight End Travis Kelce Views: 15,983
Path to the Pros 2015: Shaq Thompson Path to the Pros 2015: Shaq Thompson Views: 70,834
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Two-Ball Dribbling Drill With John Wall Two-Ball Dribbling Drill With John Wall
Views: 3,362,798
Paul Rabil's Box Jumps Paul Rabil's Box Jumps
Views: 851,480
Roy Hibbert 540 lbs Deadlift Roy Hibbert 540 lbs Deadlift
Views: 1,577,381
Dribbling Drills for Tighter Handles Dribbling Drills for Tighter Handles
Views: 4,333,163
Ohio State Football Open Field Plyo Drill Ohio State Football Open Field Plyo Drill
Views: 9,499,214

Load More
More Cool Stuff You'll Like
5 Things to Know About Football Recruiting

5 Things to Know About Football Recruiting

The Best Men's College Basketball Programs

The Best Men's College Basketball Programs

Tennis Recruiting: Making a Decision

Tennis Recruiting: Making a Decision

Showcase Your Talent to Get Recruited to Play College Basketball

Showcase Your Talent to Get Recruited to Play College Basketball

Featured STACKlete: Reagan Rogers

Featured STACKlete: Reagan Rogers

Basketball Recruits: What You Should Do in November

Basketball Recruits: What You Should Do in November

What the New SAT Means for Student-Athletes

What the New SAT Means for Student-Athletes

The Best College Football Programs

The Best College Football Programs

College Recruiting FAQ: How Does National Signing Day Work?

College Recruiting FAQ: How Does National Signing Day Work?

New NCAA Rules on Junior College Football Recruiting Explained

New NCAA Rules on Junior College Football Recruiting Explained

College Recruiting Evaluations: A Different Perspective

College Recruiting Evaluations: A Different Perspective

The Best Women's College Basketball Programs

The Best Women's College Basketball Programs

3 Tips for Writing a Strong College Recruiting Mission Statement

3 Tips for Writing a Strong College Recruiting Mission Statement

The Tennis College Recruiting Summer Checklist

The Tennis College Recruiting Summer Checklist

The 50 Best Colleges for Male Athletes

The 50 Best Colleges for Male Athletes

Why You Should Consider Post-Grad Prep School for Football

Why You Should Consider Post-Grad Prep School for Football

How to Create a Recruiting Video That Coaches Will Watch

How to Create a Recruiting Video That Coaches Will Watch

Basketball Recruiting: It's Never Too Late

Basketball Recruiting: It's Never Too Late

Prepare Early for the College Recruiting Process

Prepare Early for the College Recruiting Process

The Best (and Worst) Part of Choosing a School

The Best (and Worst) Part of Choosing a School

Volleyball Recruiting: Searching for More Than Talent

Volleyball Recruiting: Searching for More Than Talent

7 Bad Behaviors That Will Help You Play College Sports

7 Bad Behaviors That Will Help You Play College Sports

Meet the A to Z Basketball Insiders

Meet the A to Z Basketball Insiders

The 50 Best Colleges for Athletes

The 50 Best Colleges for Athletes

4 Key Steps When Contacting College Coaches

4 Key Steps When Contacting College Coaches

3 Ways to Climb the Recruiting Ladder

3 Ways to Climb the Recruiting Ladder

5 Essential Steps for College Recruits

5 Essential Steps for College Recruits

What is a Parent's Role in Recruiting?

What is a Parent's Role in Recruiting?

Why You Should Play Small-School Sports

Why You Should Play Small-School Sports

Do Athletes Make Better Students?

Do Athletes Make Better Students?

College Baseball Recruiting: How to Control Your Own Destiny

College Baseball Recruiting: How to Control Your Own Destiny

College Recruiting FAQ: Early Action vs. Early Decision

College Recruiting FAQ: Early Action vs. Early Decision

The 50 Best Colleges for Female Athletes

The 50 Best Colleges for Female Athletes

Volleyball Recruiting: Why Hasn't the Coach Called Me?

Volleyball Recruiting: Why Hasn't the Coach Called Me?

STACK Recruiting Guide 2014: Victor Cruz and the 'It' Factor

STACK Recruiting Guide 2014: Victor Cruz and the 'It' Factor

3 Ways to Trust Your Gut During the College Recruiting Process

3 Ways to Trust Your Gut During the College Recruiting Process

Demystifying the College Athletic Recruiting Process

Demystifying the College Athletic Recruiting Process

How a Bad Game Affects Your Recruiting Status

How a Bad Game Affects Your Recruiting Status

The 50 Best D-II and D-III Colleges for Athletes

The 50 Best D-II and D-III Colleges for Athletes

Recruiting: You Need to Score, But Your Coach Won't Let You?

Recruiting: You Need to Score, But Your Coach Won't Let You?

14-Year-Old Quarterback Verbally Commits to LSU

14-Year-Old Quarterback Verbally Commits to LSU

YardBarker