NBA players Kevin Durant and James Harden have signed sponsorship deals with Spanish banking company BBVA to help launch NBA Banking—NBA-branded online checking and savings accounts.
The deal's financial details have not been revealed, but the contracts—stipulating the former teammates' roles as brand ambassadors—span several years. According to BBVA, the new campaign will allow fans to bring their love of the NBA into their finances.
"Consumers want the same convenience in banking they find in other industries, and that's exactly what this new account offers: banking everywhere, anytime and using a device they choose," said Manolo Sanchez, president and chief executive of BBVA Compass. "But what truly sets it apart is that the experience is as much about the NBA as it is about banking."
The National Basketball Association first linked up with BBVA back in 2010, when BBVA signed on as the NBA’s official bank in a $100 million four-year deal, which included the WNBA and the NBA D-League.
Fans can sign-up for NBA-branded accounts via www.bbvacompass.com. Both checking and savings accounts are available. Transactions like bill-pay and check deposits can be executed either via a web-enabled computer or with BBVA's smartphone app, which also gives fans access to NBA news and game scores. The Allpoint ATM network handles cash withdrawals.
The BBVA Compass Checking Card can be customized to include the logo of a professional basketball team over a black background, and consumers earn rewards that can be redeemed for NBA gear at the NBAStore.com.