Nike Unveils New Cal Logo and Uniforms | STACK
X

Become a Better Athlete. Sign Up for our FREE Newsletter.

Nike Unveils New University of California Logo and Uniforms

April 12, 2013

< PREV
1 of 10
NEXT >

After giving the Oregon State Beavers athletic program an identity makeover, Nike has revealed new athletic uniforms and a logo overhaul for the University of California. The new Cal logo features a new Golden Bear mascot, which is showcased on the sleeve of the football uniforms. In addition to the school's traditional blue and gold colors, gray is introduced in Cal's alternate jerseys. The historic Cal script remains intact.

“We feel we have developed guidelines that respect Cal’s strong tradition and universally recognized marks,” said Cal athletic director Sandy Barbour. “At the same time, we realize that we need to create a look designed to evolve with our changing world. Through a nearly two-year process, we examined the attributes that define our department and its values, including such words as innovation, character, excellence and commitment. These are the characteristics we want associated with Cal athletics, and they have helped define our new visual identity.”

Check out the slides for more photos of the new Cal logo.

Topics: NIKE | NEWS
Zosimo Maximo
- Zosimo Maximo was formally a member of STACK Media's video production team. He began his career as a reality producer for MTV and Spike Television....
Zosimo Maximo
- Zosimo Maximo was formally a member of STACK Media's video production team. He began his career as a reality producer for MTV and Spike Television....

Featured Videos

Quest for the Ring: Duke University Views: 70,557
Path to the Pros 2015: The Journey Begins Views: 19,026
Quest for the Ring: University of Kentucky Views: 78,399
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

More Cool Stuff You'll Like

WATCH: 5-Foot-2 Guard Drops 41 Points

The Must-See Vines of the NCAA Tournament's Opening Rounds

Social Media Roundup: Adam Jones Channels His Inner Prince Akeem

Mythcrusher: Does a Fast 40-Yard Dash Predict NFL Success?

Stephen Curry's Long-Range Game: Does Anyone Come Close?

10 Totally Worthy Holiday Charity Efforts by Pro Athletes

The 5 Most Embarrassing Plays in Sports

Beating the Elements: The 6 Worst Weather Games of All Time

7 Insanely Drastic MLB Body Transformations

New Year's Resolutions Top Pro Athletes Need to Make

Social Media Roundup: Don't Call J.J. Watt 'Bae'

The Saddest CrossFit Fail Ever

8 Pro Athletes Who Are Clearly Showing Off During Workouts

The 14 Most Beastly Plays of 2014

Introducing the Football You Can Throw 100+ Yards

Meet Ricky Johnson, Red Bull Frozen Rush Champion

WATCH: Kyrie Irving Runs the Floor in High School

The 10 Best Fitness Fails of 2014

NHL All-Stars Drop In For a Game of Sledge Hockey

5 Superstars Who Spent Time on Awful Teams

Social Media Roundup: Jameis Winston on a Jetpack

Is the Armpocket Truly 'The Ultimate' Armband? Find Out Here.

The Ol' Scottish Cement Bag Trick Is the Best

I Ran the 40-Yard Dash at the NFL Combine and Sucked at It

Nike Elite Collection: Wear It Like a Badge of Honor

WATCH: Never-Before-Seen J.J. Watt High School Highlight Reel