Nike Unveils New Cal Logo and Uniforms | STACK
X

Become a Better Athlete. Sign Up for Our FREE Newsletter.

Nike Unveils New University of California Logo and Uniforms

April 12, 2013

< PREV
1 of 10
NEXT >

After giving the Oregon State Beavers athletic program an identity makeover, Nike has revealed new athletic uniforms and a logo overhaul for the University of California. The new Cal logo features a new Golden Bear mascot, which is showcased on the sleeve of the football uniforms. In addition to the school's traditional blue and gold colors, gray is introduced in Cal's alternate jerseys. The historic Cal script remains intact.

“We feel we have developed guidelines that respect Cal’s strong tradition and universally recognized marks,” said Cal athletic director Sandy Barbour. “At the same time, we realize that we need to create a look designed to evolve with our changing world. Through a nearly two-year process, we examined the attributes that define our department and its values, including such words as innovation, character, excellence and commitment. These are the characteristics we want associated with Cal athletics, and they have helped define our new visual identity.”

Check out the slides for more photos of the new Cal logo.

Topics: NIKE | NEWS
Zosimo Maximo
- Zosimo Maximo is Vice President of Content at STACK Media and a video production specialist. He received an MFA in film and television from the...
Zosimo Maximo
- Zosimo Maximo is Vice President of Content at STACK Media and a video production specialist. He received an MFA in film and television from the...
More Cool Stuff You'll Like

Cold? Try the Columbia Diamond 890 Turbodown Hooded Down Jacket

NHL All-Stars Drop In For a Game of Sledge Hockey

5 Superstars Who Spent Time on Awful Teams

Social Media Roundup: Don't Call J.J. Watt 'Bae'

Nike Unveils Uniforms for First College Football Playoff

The 5 Biggest Rule Changes in Sports History

The 10 Best Athlete Mustaches of All Time, in Honor of Movember

Greene

Introducing the Football You Can Throw 100+ Yards

10 Totally Worthy Holiday Charity Efforts by Pro Athletes

The 5 Most Embarrassing Plays in Sports

Cardale Jones Returns to Ohio State University

The Saddest CrossFit Fail Ever

The 10 Best Fitness Fails of 2014

New Year's Resolutions Top Pro Athletes Need to Make

The 5 Worst NFL Performances on Thanksgiving

Nike Elite Collection: Wear It Like a Badge of Honor

The 6 Laziest People Who Have Ever Stepped into a Gym

The 14 Most Beastly Plays of 2014

adidas Set to Drop the D Lillard 1

adidas Unveils New Ultra Boost Running Shoe

Nike Unveils 2015 Pro Bowl Uniforms

Here's Your First Look at the 2015 NBA All-Star Uniforms

Ranking Top Athletes' Health by the Products They Endorse

Under Armour Introduces the Curry One

4 Tips to Help You Dominate Your Fantasy Basketball League

The Ol' Scottish Cement Bag Trick Is the Best

Score Some Fancy Footwear With Reebok's Black Friday Sale

The Best Black Friday/Cyber Monday Deals for Athletes

Meet Ricky Johnson, Red Bull Frozen Rush Champion

WATCH: 5-Foot-2 Guard Drops 41 Points

Study Ranks Paleo As Second-Worst Diet