Nike Unveils New University of California Logo and Uniforms

April 12, 2013

< PREV
1 of 10
NEXT >

After giving the Oregon State Beavers athletic program an identity makeover, Nike has revealed new athletic uniforms and a logo overhaul for the University of California. The new Cal logo features a new Golden Bear mascot, which is showcased on the sleeve of the football uniforms. In addition to the school's traditional blue and gold colors, gray is introduced in Cal's alternate jerseys. The historic Cal script remains intact.

“We feel we have developed guidelines that respect Cal’s strong tradition and universally recognized marks,” said Cal athletic director Sandy Barbour. “At the same time, we realize that we need to create a look designed to evolve with our changing world. Through a nearly two-year process, we examined the attributes that define our department and its values, including such words as innovation, character, excellence and commitment. These are the characteristics we want associated with Cal athletics, and they have helped define our new visual identity.”

Check out the slides for more photos of the new Cal logo.

Topics: NIKE | NEWS
Zosimo Maximo
- Zosimo Maximo was formally a member of STACK Media's video production team. He began his career as a reality producer for MTV and Spike Television....
Zosimo Maximo
- Zosimo Maximo was formally a member of STACK Media's video production team. He began his career as a reality producer for MTV and Spike Television....
Must See
Dashon Goldson: Dashon Goldson: "You Just Gotta Have Heart"
Views: 6,364,779
Patrick Willis' Homegrown Off-Season Workout Patrick Willis' Homegrown Off-Season Workout
Views: 1,229,917
Jadeveon Clowney on Making Big Hits Jadeveon Clowney on Making Big Hits
Views: 6,527,451

Featured Videos

Kevin Love's In-Season Basketball Workout Kevin Love's In-Season Basketball Workout Views: 1,016,699
A Day in the Life With Kansas City Chiefs Tight End Travis Kelce A Day in the Life With Kansas City Chiefs Tight End Travis Kelce Views: 15,631
Path to the Pros 2015: Shaq Thompson Path to the Pros 2015: Shaq Thompson Views: 70,354
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Two-Ball Dribbling Drill With John Wall Two-Ball Dribbling Drill With John Wall
Views: 3,362,717
Paul Rabil's Box Jumps Paul Rabil's Box Jumps
Views: 851,362
Roy Hibbert 540 lbs Deadlift Roy Hibbert 540 lbs Deadlift
Views: 1,576,773
Dribbling Drills for Tighter Handles Dribbling Drills for Tighter Handles
Views: 4,333,004
Ohio State Football Open Field Plyo Drill Ohio State Football Open Field Plyo Drill
Views: 9,499,111

Load More
More Cool Stuff You'll Like
WATCH: J.J. Watt's Insane 61-Inch Box Jump

WATCH: J.J. Watt's Insane 61-Inch Box Jump

WATCH: Never-Before-Seen J.J. Watt High School Highlight Reel

WATCH: Never-Before-Seen J.J. Watt High School Highlight Reel

WATCH: Steph Curry Drains 77 Straight 3-Pointers in Practice

WATCH: Steph Curry Drains 77 Straight 3-Pointers in Practice

Who the Heck Is Grayson Allen?

Who the Heck Is Grayson Allen?

Cleveland Browns Release New Uniforms

Cleveland Browns Release New Uniforms

WATCH: James Harden Dominates in High School

WATCH: James Harden Dominates in High School

The 7 Best Plays of the NBA Conference Finals, Ranked

The 7 Best Plays of the NBA Conference Finals, Ranked

Social Media Roundup: Jameis Winston on a Jetpack

Social Media Roundup: Jameis Winston on a Jetpack

7 Insanely Drastic MLB Body Transformations

7 Insanely Drastic MLB Body Transformations

The Best Vines of the 2015 NBA Finals

The Best Vines of the 2015 NBA Finals

6 Ways Sport Parents Are Doing It Wrong

6 Ways Sport Parents Are Doing It Wrong

WATCH: The Rock Drags an Airplane with a Toddler

WATCH: The Rock Drags an Airplane with a Toddler

My 3-Mile Run With Kendrick Lamar

My 3-Mile Run With Kendrick Lamar

WATCH: Tom Brady Bats Lefty, Practices Swing with Pedro Martinez

WATCH: Tom Brady Bats Lefty, Practices Swing with Pedro Martinez

WATCH: Kyrie Irving Runs the Floor in High School

WATCH: Kyrie Irving Runs the Floor in High School

Is the Armpocket Truly 'The Ultimate' Armband? Find Out Here.

Is the Armpocket Truly 'The Ultimate' Armband? Find Out Here.

The Must-See Vines of the NCAA Tournament's Opening Rounds

The Must-See Vines of the NCAA Tournament's Opening Rounds

WATCH: John Cena Benches 440 Pounds

WATCH: John Cena Benches 440 Pounds

Spend a Day in the Life With Browns Defensive End Billy Winn

Spend a Day in the Life With Browns Defensive End Billy Winn

Mythcrusher: Does a Fast 40-Yard Dash Predict NFL Success?

Mythcrusher: Does a Fast 40-Yard Dash Predict NFL Success?

18 Strangest and Most Impressive Fitness Records

18 Strangest and Most Impressive Fitness Records

WATCH: FSU Recruit Jukes 12 Tackles and Gets TD

WATCH: FSU Recruit Jukes 12 Tackles and Gets TD

The 7 Most Epic Smack Talk Fails in Sports History

The 7 Most Epic Smack Talk Fails in Sports History

8 Pro Athletes Who Are Clearly Showing Off During Workouts

8 Pro Athletes Who Are Clearly Showing Off During Workouts

I Ran the 40-Yard Dash at the NFL Combine and Sucked at It

I Ran the 40-Yard Dash at the NFL Combine and Sucked at It

Quick Review: Columbia Sportswear Turbodown Jacket

Quick Review: Columbia Sportswear Turbodown Jacket

Social Media Roundup: Adam Jones Channels His Inner Prince Akeem

Social Media Roundup: Adam Jones Channels His Inner Prince Akeem

The Most Amazing Vines From the First Round of the NBA Playoffs

The Most Amazing Vines From the First Round of the NBA Playoffs

YardBarker