Mission Athletecare Presents the Enduracool Towel | STACK
X

Become a Better Athlete. Sign Up for our FREE Newsletter.

Mission Athletecare Presents the Enduracool Towel

May 13, 2013

If you're an athlete, you know that heating up comes with the job description.

Whether you're stepping up to the plate under the sweltering sun of a mid-July day or kicking off on an unusually warm Friday evening in September, keeping your body from overheating is important for performing at your best and preventing illness.

Heat-related deaths in sports have more than doubled since 1975. Now Mission Athletecare has created the Enduracool instant cooling towel, which, when wet, instantly cools to 30 degrees below your average body temperature. Powered by Coolcore’s patented technology, Enduracool towel is completely chemical free, so the technology will not wash out. In addition, it provides UPF 50 protection from the sun.

The neck is one of the main “cooling points” of the body, and applying the Enduracool towel to the neck reduces blood and body temperature, enabling you to perform at a high level even in the grueling heat. Using the Enduracool towel also helps delay fatigue, so you can train harder for longer and still stay cool.

Miami Heat star Dwyane Wade says, "When I'm working out hard and really sweating, I need something to help me refocus. Putting an Enduracool towel around my neck or my head gives me that moment I need to cool down and refocus so I can push through my workout.”

Simply pour water onto the towel, wring out the excess liquid, and give the towel a snap to activate the cooling technology. The cool lasts for up to two hours, and the towel can be resused and thrown into the washing machine after use.

You can pick up your own Mission Enduracool Towel at Lowes.com/Mission.

 

Jordan Zirm
- Jordan Zirm is an Assistant Content Director for STACK Media. After earning his BS in Journalism from the University of Missouri, he spent time writing...
Jordan Zirm
- Jordan Zirm is an Assistant Content Director for STACK Media. After earning his BS in Journalism from the University of Missouri, he spent time writing...
Must See
Colin Kaepernick Explains His Ridiculous Socks
Views: 21,992,678
RGIII Talks About His Legacy
Views: 20,636,053
Roy Hibbert 540 lbs Deadlift
Views: 1,545,261

Featured Videos

James Harden Core Circuit Views: 112,558
Path to the Pros 2015: Danny Shelton Views: 152,673
Quest for the Ring: University of Kentucky Views: 543,285
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

More Cool Stuff You'll Like

Under Armour ColdGear Holiday Gift Guide

Customize Your Protection With DEFENDER SKIN

WATCH: Penn Football Team Goes Crazy Over New Jerseys

Gear Up for Football Season

Back-to-School Gear Guide: Things Every Athlete Needs

The 6 Pack Fitness Bag Can Help You Get a 6-Pack

How to Properly Size Your Boxing Gloves

The Best Gear for Female Athletes

Surf's Up With New Rip Curl Search GPS Surf Watch

Northern Illinois Gets New adidas Uniforms for the Orange Bowl

Keep Your Team Healthy With a Hydration System

Need a 'Selfie Stick' for Your GoPro? ProGearX Has You Covered

5 Great Fitness Gifts For the Gym Rat in Your Life

INSIDE LOOK: Jordan Brand's Terminal 23

Summer Heat Gear Guide

Check out Michigan's Outback Bowl Uniforms, Matte Helmet

MISSION Athletecare Presents the Enduracool Bandana

Maintain Explosive Movement with the 'Volt' Ankle Brace

3 Highly Recommended Hydration Backpacks

Global 2XU Campaign Brings 'Heart Not Hype'

2014 Nike CR7 Collection

Buying a Hydration Backpack? Read This First

Summer Training Survival Kit

Mission Athletecare Presents the Enduracool Towel

STACK's Fall 2014 Gear Guide

Survive the Next Downpour in Columbia's Rainstormer Jacket

Holiday Home Runs: The 2013 STACK Athlete Gift Guide

The Season's 35 Best Gifts for Athletes

Will New Uniforms Help Your Team Win? STACK Investigates

Your Mission: Heat Defense

Nike Air Max Limited Edition Collection Now Available (PHOTOS)

2013 Spring Running Guide Sponsored by New Balance

Get Moving With the Summer of NikeFuel

6 Reusable Sports Bottles That Aren