Mission Athletecare Presents the Enduracool Towel

May 13, 2013

If you're an athlete, you know that heating up comes with the job description.

Whether you're stepping up to the plate under the sweltering sun of a mid-July day or kicking off on an unusually warm Friday evening in September, keeping your body from overheating is important for performing at your best and preventing illness.

Heat-related deaths in sports have more than doubled since 1975. Now Mission Athletecare has created the Enduracool instant cooling towel, which, when wet, instantly cools to 30 degrees below your average body temperature. Powered by Coolcore’s patented technology, Enduracool towel is completely chemical free, so the technology will not wash out. In addition, it provides UPF 50 protection from the sun.

The neck is one of the main “cooling points” of the body, and applying the Enduracool towel to the neck reduces blood and body temperature, enabling you to perform at a high level even in the grueling heat. Using the Enduracool towel also helps delay fatigue, so you can train harder for longer and still stay cool.

Miami Heat star Dwyane Wade says, "When I'm working out hard and really sweating, I need something to help me refocus. Putting an Enduracool towel around my neck or my head gives me that moment I need to cool down and refocus so I can push through my workout.”

Simply pour water onto the towel, wring out the excess liquid, and give the towel a snap to activate the cooling technology. The cool lasts for up to two hours, and the towel can be resused and thrown into the washing machine after use.

You can pick up your own Mission Enduracool Towel at Lowes.com/Mission.


Jordan Zirm
- Jordan Zirm is an Associate Content Director for STACK. After earning his BS in Journalism from the University of Missouri, he spent time writing for...
Jordan Zirm
- Jordan Zirm is an Associate Content Director for STACK. After earning his BS in Journalism from the University of Missouri, he spent time writing for...
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