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This week marks the launch of Lionel Messi’s new signature adidas F50 cleat, 100 days out from the start of the FIFA World Cup in June. adidas is giving fans the chance to win a trip for two to the World Cup in Brazil. All contestants have to do is play the brand's new online game, “Fast or Fail.”
Compete in the “digital journey to Brazil,” and you’ll be entered to win tickets to Argentina’s first World Cup match in Rio de Janeiro. "Fast or Fail" relies on social media buzz to get it up and running. As more people play and share the game online, the game experience (music, colors, game speed) will improve. The better you play, the more chances you'll have to win.
Watch the commercial below to get a feel for what the game is like. You'll play as Messi, who, in front of a ginormous crowd, runs the entire length of the field dodging faceless dummy-like defenders.
The F50, a.k.a. the adiZero TRX FG Messi cleat, uses lightweight "Hybridtouch" synthetic leather on its upper and “SprintFrame” construction with a unique stud configuration that frames the foot for stability and primes it for speed. “Dribbletex” provides a raised 3D texture designed to enhance dribbling ability, while “Traxion” technology on the outsole provides extra grip on the ground so you can accelerate and change directions quicker and more easily. The Messi F50 is available at adidas.com and other retailers for $230.