adidas Introduces 'Fast or Fail' World Cup Contest With New Messi Cleat | STACK
X

Become a Better Athlete. Sign Up for our FREE Newsletter.

adidas Introduces 'Fast or Fail' World Cup Contest With New Messi Cleat

March 4, 2014

Must See Soccer Videos

This week marks the launch of Lionel Messi’s new signature adidas F50 cleat, 100 days out from the start of the FIFA World Cup in June. adidas is giving fans the chance to win a trip for two to the World Cup in Brazil. All contestants have to do is play the brand's new online game, “Fast or Fail.”

Compete in the “digital journey to Brazil,” and you’ll be entered to win tickets to Argentina’s first World Cup match in Rio de Janeiro. "Fast or Fail" relies on social media buzz to get it up and running. As more people play and share the game online, the game experience (music, colors, game speed) will improve. The better you play, the more chances you'll have to win.

Watch the commercial below to get a feel for what the game is like. You'll play as Messi, who, in front of a ginormous crowd, runs the entire length of the field dodging faceless dummy-like defenders.

The F50, a.k.a. the adiZero TRX FG  Messi cleat, uses lightweight "Hybridtouch" synthetic leather on its upper and “SprintFrame” construction with a unique stud configuration that frames the foot for stability and primes it for speed. “Dribbletex” provides a raised 3D texture designed to enhance dribbling ability, while “Traxion” technology on the outsole provides extra grip on the ground so you can accelerate and change directions quicker and more easily. The Messi F50 is available at adidas.com and other retailers for $230.

Topics: ADIDAS | SOCCER | NEWS
Maddy Lucier
- As an associate editor for STACK, Maddy creates lifestyle, social media, gear and nutrition content for our audience of athletes. She played volleyball and basketball...
Maddy Lucier
- As an associate editor for STACK, Maddy creates lifestyle, social media, gear and nutrition content for our audience of athletes. She played volleyball and basketball...
Must See
Peyton Manning Dumbbell Bench With 80+ Pounds
Views: 32,304,585
Brandon Jennings: "Always Improve"
Views: 2,106,933
How to Perform the Euro Step With Iman Shumpert
Views: 81,154

Featured Videos

Quest for the Ring: Duke University Views: 217,694
Eastbay: It Begins Now Views: 70,986
Path to the Pros 2015: Training Days Views: 118,412
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

More Cool Stuff You'll Like

Under Armour Introduces the SpeedForm Apollo Running Shoe

Sneak Peek: Puma evoPOWER Soccer Cleats

Check Out Under Armour's Alter Ego Highlight Cleats

SNEAKER ALERT: Reebok Retro Runner, the GL6000

New Balance Baseball: Behind the Cleats

Reebok CrossFit Nano 3.0: An Ideal All-Around CrossFit Shoe

adidas Previews the FIFA World Cup Battle Pack Collection

SNEAKER ALERT: First Look at Air Jordan's 2014 Playoff Pack

adidas Unveils the D Rose 4

New iSlide Athletic Sandals Help Athletes Recover

Who Wore the Best Tennis Shoes in History?

Form Meets Function With the DZR Marco Bike Polo Shoe

How to Choose the Best Running Shoe for Yourself

Nike Free Hyperfeel Knit Shoe Moves With You

The ASICS GEL-Kayano

SNEAKER ALERT: Jordan Announces Super.Fly 3

How to Find the Perfect Running Shoe

The Best Non-Basketball 'Player Exclusive' Kicks

The Best Commercial You Won

SNEAKER ALERT: Nike Officially Unveils Hyperdunk 2014

Turkey Bowl Gear Essentials: Nike Free Trainer 5.0 Training Shoe

Yes, Snoop Dogg Designed a Custom Football Cleat With adidas

The Reebok ZQuick Is a Racing Tire for Your Foot

SNEAKER ALERT: adidas Introduces Supernova Sequence Boost

Treat Your Feet Right: When to Replace Your Worn Out Shoes

Quick Review: The Reebok Nano 4.0 Is Great for CrossFit

Puma Fass 500 S Running Shoe Offers a Cushy Minimal Ride

The Best Basketball Sneakers of 2014

adidas Terrex Fast R Mid GTX Hiking Boot

Will Johnny Manziel Get His Own Signature Cleat?

STACK Approved: Puma BioWeb Elite LTD Training Shoe

Jordan CP3.VII Out This Week in 4 Colorways

Post Your Next PR with the Reebok CrossFit Lifter Plus

Jordan Brand Reveals Flight Runner, Its First Running Shoe

A Closer Look at Stephen Curry's Anatomix Spawn Silver PE

Air Jordan Releases the Flight Flex Trainer

adidas Unveils New Ultra Boost Running Shoe

adidas Releases New Golden Adizero F50 FG Messi Cleat