adidas Introduces 'Fast or Fail' World Cup Contest With New Messi Cleat

March 4, 2014

Must See Soccer Videos

This week marks the launch of Lionel Messi’s new signature adidas F50 cleat, 100 days out from the start of the FIFA World Cup in June. adidas is giving fans the chance to win a trip for two to the World Cup in Brazil. All contestants have to do is play the brand's new online game, “Fast or Fail.”

Compete in the “digital journey to Brazil,” and you’ll be entered to win tickets to Argentina’s first World Cup match in Rio de Janeiro. "Fast or Fail" relies on social media buzz to get it up and running. As more people play and share the game online, the game experience (music, colors, game speed) will improve. The better you play, the more chances you'll have to win.

Watch the commercial below to get a feel for what the game is like. You'll play as Messi, who, in front of a ginormous crowd, runs the entire length of the field dodging faceless dummy-like defenders.

The F50, a.k.a. the adiZero TRX FG  Messi cleat, uses lightweight "Hybridtouch" synthetic leather on its upper and “SprintFrame” construction with a unique stud configuration that frames the foot for stability and primes it for speed. “Dribbletex” provides a raised 3D texture designed to enhance dribbling ability, while “Traxion” technology on the outsole provides extra grip on the ground so you can accelerate and change directions quicker and more easily. The Messi F50 is available at adidas.com and other retailers for $230.

Topics: ADIDAS | SOCCER | NEWS
Maddy Lucier
- As an associate editor for STACK, Maddy creates lifestyle, social media, gear and nutrition content for our audience of athletes. She played volleyball and basketball...
Maddy Lucier
- As an associate editor for STACK, Maddy creates lifestyle, social media, gear and nutrition content for our audience of athletes. She played volleyball and basketball...
Must See
Dwight Howard Stays in the Gym All Night Dwight Howard Stays in the Gym All Night
Views: 4,927,516
Antonio Brown Juggles 3 Footballs Antonio Brown Juggles 3 Footballs
Views: 1,206,878
Why NFL Wide Receiver DeSean Jackson Counts His Blessings Why NFL Wide Receiver DeSean Jackson Counts His Blessings
Views: 6,468,061

Featured Videos

Real Workouts: Randall Cobb Real Workouts: Randall Cobb Views: 20,496
Greg Nixon's Full-Body Dumbbell Circuit Greg Nixon's Full-Body Dumbbell Circuit Views: 317,829
SEALFIT: Pushing the Limits of What Athletes Are Capable Of SEALFIT: Pushing the Limits of What Athletes Are Capable Of Views: 58,814
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Derrick Rose Explains How He Stays Positive Derrick Rose Explains How He Stays Positive
Views: 6,105,983
Allyson Felix Explains How To Choose a Coach Allyson Felix Explains How To Choose a Coach
Views: 8,690,942
Dustin Pedroia on Training Dustin Pedroia on Training
Views: 10,919,945
Charging Ground Balls With Skip Schumaker Charging Ground Balls With Skip Schumaker
Views: 29,938
Yoga for Athletes: Crow Pose Yoga for Athletes: Crow Pose
Views: 3,539,467

Load More
More Cool Stuff You'll Like
SNEAKER ALERT: First Look at Air Jordan's 2014 Playoff Pack

SNEAKER ALERT: First Look at Air Jordan's 2014 Playoff Pack

Check Out Under Armour's Alter Ego Highlight Cleats

Check Out Under Armour's Alter Ego Highlight Cleats

How to Find the Perfect Running Shoe

How to Find the Perfect Running Shoe

adidas Releases New Golden Adizero F50 FG Messi Cleat

adidas Releases New Golden Adizero F50 FG Messi Cleat

Will Johnny Manziel Get His Own Signature Cleat?

Will Johnny Manziel Get His Own Signature Cleat?

The Best Non-Basketball 'Player Exclusive' Kicks

The Best Non-Basketball 'Player Exclusive' Kicks

adidas Teases New Soccer Cleats With Awesome Video Spot

adidas Teases New Soccer Cleats With Awesome Video Spot

Turkey Bowl Gear Essentials: Nike Free Trainer 5.0 Training Shoe

Turkey Bowl Gear Essentials: Nike Free Trainer 5.0 Training Shoe

adidas Unveils the D Rose 4

adidas Unveils the D Rose 4

The Best Basketball Sneakers of 2014

The Best Basketball Sneakers of 2014

The Best Commercial You Wont See On Super Bowl Sunday

The Best Commercial You Won

SNEAKER ALERT: Nike Officially Unveils Hyperdunk 2014

SNEAKER ALERT: Nike Officially Unveils Hyperdunk 2014

Air Jordan Releases the Flight Flex Trainer

Air Jordan Releases the Flight Flex Trainer

Post Your Next PR with the Reebok CrossFit Lifter Plus

Post Your Next PR with the Reebok CrossFit Lifter Plus

The Reebok ZQuick Is a Racing Tire for Your Foot

The Reebok ZQuick Is a Racing Tire for Your Foot

Puma Fass 500 S Running Shoe Offers a Cushy Minimal Ride

Puma Fass 500 S Running Shoe Offers a Cushy Minimal Ride

SNEAKER ALERT: Reebok Retro Runner, the GL6000

SNEAKER ALERT: Reebok Retro Runner, the GL6000

adidas Previews the FIFA World Cup Battle Pack Collection

adidas Previews the FIFA World Cup Battle Pack Collection

adidas Unveils New Ultra Boost Running Shoe

adidas Unveils New Ultra Boost Running Shoe

Jordan Brand Reveals Flight Runner, Its First Running Shoe

Jordan Brand Reveals Flight Runner, Its First Running Shoe

Yes, Snoop Dogg Designed a Custom Football Cleat With adidas

Yes, Snoop Dogg Designed a Custom Football Cleat With adidas

Treat Your Feet Right: When to Replace Your Worn Out Shoes

Treat Your Feet Right: When to Replace Your Worn Out Shoes

Check Out These FIFA Women's World Cup-Themed adidas Cleats

Check Out These FIFA Women's World Cup-Themed adidas Cleats

The Benefits of Weightlifting Shoes

The Benefits of Weightlifting Shoes

SNEAKER ALERT: adidas Introduces Supernova Sequence Boost

SNEAKER ALERT: adidas Introduces Supernova Sequence Boost

Under Armour Introduces the SpeedForm Apollo Running Shoe

Under Armour Introduces the SpeedForm Apollo Running Shoe

Quick Review: The Reebok Nano 4.0 Is Great for CrossFit

Quick Review: The Reebok Nano 4.0 Is Great for CrossFit

Sneak Peek: Puma evoPOWER Soccer Cleats

Sneak Peek: Puma evoPOWER Soccer Cleats

How to Choose the Best Running Shoe for Yourself

How to Choose the Best Running Shoe for Yourself

New Balance Baseball: Behind the Cleats

New Balance Baseball: Behind the Cleats

Nike Drops 3 New Football Cleats With a Focus on Speed

Nike Drops 3 New Football Cleats With a Focus on Speed

SNEAKER ALERT: Jordan Announces Super.Fly 3

SNEAKER ALERT: Jordan Announces Super.Fly 3

The ASICS GEL-Kayano 20: A Legend Reborn

The ASICS GEL-Kayano

Form Meets Function With the DZR Marco Bike Polo Shoe

Form Meets Function With the DZR Marco Bike Polo Shoe

adidas Terrex Fast R Mid GTX Hiking Boot

adidas Terrex Fast R Mid GTX Hiking Boot

A Closer Look at Stephen Curry's Anatomix Spawn Silver PE

A Closer Look at Stephen Curry's Anatomix Spawn Silver PE

Who Wore the Best Tennis Shoes in History?

Who Wore the Best Tennis Shoes in History?

Reebok CrossFit Nano 3.0: An Ideal All-Around CrossFit Shoe

Reebok CrossFit Nano 3.0: An Ideal All-Around CrossFit Shoe

YardBarker