Asics and Onitsuka Tiger Family & Friends Exhibition

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Sports brands Asics and Onitsuka Tiger give us a taste of the creativity that comes from the merger of sneaker design and installation art. Last month, during Berlin's Fashion Week, the two brands sponsored an exhibition called "Family & Friends," showcasing collaborative works of art that incorporate the brands' sneakers. Kwon Kim, senior manager of the product marketing lifestyle division, provides commentary on each collaborative project. The video was produced and directed by Ken-Tonio Yamamoto.

Source:  hypebeast.com


Photo Credit: Getty Images // Thinkstock

Topics: ASICS | SPORTS | FASHION