Cut Through L.A. With Chris Paul

Jordan Brand and advertising agency Wieden + Kennedy have created a unique campaign for L.A. Clippers point guard Chris Paul and his Jordan Brand CP3.VI. Known for his sharp cuts and slashing style of play, Paul needs a lightweight flexible shoe with excellent traction. To illustrate his control, a large cast of Paul lookalikes create a captivating, stop-action sequence on the strand at Venice Beach, Calif.

Based on our recent Real Athlete Review of the new CP3.VI, Paul's signature shoe is an excellent choice for the coming basketball season. It received high scores in traction, cushioning, support, breathability and comfort. For more information about the CP3.VI, head over to


Zosimo Maximo Zosimo Maximo - Zosimo Maximo was a member of STACK Media's video production team. In this role, he captured and edited video content. Originally from Cambridge, Ohio, Maximo was a member of the basketball...
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