adidas Unleashes "The Bull"—Derrick Rose's adiZero Rose 2.0
adidas unleashed "The Bull" yesterday in epic fashion. We're talking about the Chicago Bulls' explosive MVP point guard, Derrick Rose, starring in a new commercial for the adiZero Rose 2.0.
The 60-second spot, shot on location in Madrid, is wowing basketball players everywhere. Lawrence Norman, adidas vice president of Global Basketball, said, "Derrick is one of the most iconic and explosive athletes from Chicago to Shanghai, and we wanted to showcase his signature shoe in a unique way that puts the basketball world on notice."
Like the first edition of the adiZero Rose, Derrick's second signature shoe—the adidas adiZero Rose 2.0—features SprintWeb technology to reduce weight and increase comfort and an external heel counter for stability and motion control.
Back in the '90s, everybody was dying to get the latest Michael Jordan shoe. Now the spotlight shines on the Bull of today and tomorrow—the incomparable Derrick Rose. Take a look at the adiZero Rose 2.0 ($110) when it releases at Foot Locker and Eastbay.com on Oct. 6.