Exclusive: LeBron's New Nike Commercial

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Adding to the suspense of Tuesday's NBA regular-season opener comes Nike's latest original short, featuring the most talked about man of the summer: LeBron James.

The video, titled "Rise," plays on the expectations and influences of others versus the personal motives that factored into LeBron's Miami decision.

Whether you love him or hate him, one thing's for sure: LeBron and Nike certainly know how to captivate an audience.


Photo Credit: Getty Images // Thinkstock

Topics: LEBRON JAMES | BASKETBALL TRAINING | NIKE | LEBRON