Geno Auriemma's '$100 Bill' Tactic Helps Young Players Discover What True Hustle Feels Like

No one knows the price of winning like UCONN head women's basketball coach Geno Auriemma.

Geno Auriemma is arguably the most successful college basketball coach in history.

Since becoming head coach of the University of Connecticut Huskies women's basketball team in 1985, he's led the school to an unprecedented 11 NCAA titles. He's also won the Naismith College Coach of the Year award eight times.

While UCONN consistently lands awesome recruiting classes, all that talent would go to waste if they didn't play with the type of hustle and attitude Auriemma demands.

When the decorated coach arrives at a clinic or camp filled with younger players, the effort on display often falls well short of his high standards.

In a recent interview with SportsNet New York, Auriemma revealed a creative tactic he utilizes to help these kids realize they have the capability to go harder:

It's a clever method that helps young players discover another level of effort that they have inside themselves.

"Kids want to come to practice and they want to go at their pace," Auriemma says. "They just get so upset that they don't get a hundred dollars. They're like 'I ran as fast as I could!' I say 'I know you did. The only problem is the only reason you did it is because I offered you a hundred dollars.'"

"You went at your pace (the first time). Now, you went at the pace I want you to go at."

Young players often underestimate what it takes to win. But Auriemma, who currently holds a head coaching record of 1,027-136, knows exactly the price.