Nike Unveils New University of California Logo and Uniforms
After giving the Oregon State Beavers athletic program an identity makeover, Nike has revealed new athletic uniforms and a logo overhaul for the University of California. The new Cal logo features a new Golden Bear mascot, which is showcased on the sleeve of the football uniforms. In addition to the school's traditional blue and gold colors, gray is introduced in Cal's alternate jerseys. The historic Cal script remains intact.
"We feel we have developed guidelines that respect Cal's strong tradition and universally recognized marks," said Cal athletic director Sandy Barbour. "At the same time, we realize that we need to create a look designed to evolve with our changing world. Through a nearly two-year process, we examined the attributes that define our department and its values, including such words as innovation, character, excellence and commitment. These are the characteristics we want associated with Cal athletics, and they have helped define our new visual identity."
Check out the slides for more photos of the new Cal logo.