New LeBron James Nike Commercial: Basketball Never Stops

LeBron James stars in a new commercial for Nike basketball

Nike rolls out another commercial for their "Basketball Never Sleeps" campaign. In "Basketball Never Stops," NBA All-Star LeBron James demonstrates that, while life goes on in the rest of the world (to the strains of Frank Sinatra), the players' hard work and dedication to the game continue during the lockout, regardless of the time—day or night.

Nike's LeBron 9 basketball shoe is available in limited colorways at Nike Basketball. (Read more on select LeBron 9 colorways.)

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