Joe De Sena, the CEO and c0-founder of the popular Spartan Race, has written a book beneficial to athletes and anyone else looking to transform themselves to succeed: Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life.
De Sena draws parallels between obstacles in his races and from his life experiences. His motivational book emphasizes the importance of setting goals and remaining committed to them. The objective is to help readers reach their full potential by conquering their own will, which is seen as their greatest obstacle.
The book is full of amazing stories about Spartan racers who learn hard-won truths. It can be useful in many areas, helping you to reach your goals in your sport, or in business, relationships or life in general. It's easy to see why Spartan Racing, which combines the endurance challenges of a marathon with rigorous obstacles, is a good analogy for life. De Sena lived his own life according to the philosophy set forth in his book before he put it to use inspiring millions of Spartan Race competitors.
De Sena's collaborator is Jeff O'Connell, who recently teamed up with 50 Cent on the book Formula 50: A 6-Week Workout and Nutrition Plan That Will Transform Your Life.
Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life is available for pre-order and will be released May 13.