To many of us, it feels like summer has just arrived. But, to fashion-minded athletes who have to think one step ahead, it's time to start gearing up for fall and the start of a new school year. For smart shoppers, two things are happening this month to be excited about: summer sales and the arrival of new fall styles. Above is a fresh video showcasing the 2011 fall line of LRG. Sadly, co-founder Jonas Bevacqua passed away in May, but it appears the label is moving full speed ahead.
Once known as an urban brand primarily geared to the hip hop consumer, LRG continues to reinvent itself, moving in a Cali sportswear direction. We really dig the old school basketball-inspired cardigan. The video features several of the brand's action sports representatives, including snowboarder Chris Grenier and skate team riders Tom Asta, Felipe Gustavo, Karl Watson and Jackson Curtin. There's also a cameo by music artists Mayer Hawthorne and Bilal.
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