INSIDE LOOK: Jordan Brand's Terminal 23

Check out Jordan Brand's Terminal 23, a new event space for the brand in midtown Manhattan.

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Jordan Brand's Terminal 23

Tucked away amid the hustle and bustle of midtown Manhattan, just around the corner from Madison Square Garden, is a space once occupied by Café Rouge. In its heyday, a who's who of New York City's elite—politicians, musicians, celebrities and other notables—congregated there to blow off steam or perhaps to catch a show. These days, the location is home to a basketball court, and you just might find Carmelo Anthony strolling its halls.

Jordan Brand has dubbed the facility Terminal 23. Reflecting the brand's influence in both hoops and music (they just signed Drake), it provides them with a place to hold product launches and host games and practices for local high school teams, among other things.

Jordan invited STACK and a few other members of the media to tour the space and hear about the thought process behind it. After the tour, attendees played a pickup game in Melo's newest shoe, the M10. Click through the slideshow to see images of Terminal 23 and the game.

 


Photo Credit: Getty Images // Thinkstock

Topics: JORDAN BRAND | BASKETBALL TRAINING | NEWS | BASKETBALL COURT | MUSIC | HOOPS | GARDEN | MADISON SQUARE GARDEN