WE MAKE BETTER ATHLETES
WE MAKE BETTER ATHLETES
15 million monthly unique visitors
100 million monthly content engagements
13,500 high schools
THE STACK MANIFESTO
STACK exists to inspire and empower the next generation of athletes.
Our mission is to bridge the information gap between professional and amateur athletes. We attempt to level the playing field and democratize sport. We believe that every athlete should have the information and tools they need to reach their potential.
We are the athlete's partner in achieving their athletic destiny.
Whether it is to make the team, become a starter, earn a scholarship or go pro. We provide authentic training, nutrition, motivation, skills and gear advice from the best pro athletes and performance experts.
We work with schools and leagues.
We help teams win. We train and motivate athletes. We educate parents, coaches and trainers. We make a difference.
We create content and provide tools, but we are more than a media company.
We are a brand. We are an authority. We are a competitive edge. We are a movement.
WE ARE STACK
"STACK gives younger athletes in high school and college an opportunity to see how they can better themselves"
- Ndamukong Suh Detroit Lions, All-American, AP Rookie of the Year, Pro Bowl nominee
Cover Athlete - LeBron James
Initial Circulation - 300,000 copies distributed into 3,000 high schools
As high school teammates, STACK’s founders, Nick Palazzo and Chad Zimmerman, were unable to get the information they needed to reach their performance goals. As college football players at Harvard and Carnegie Mellon, respectively, they discovered that their teammates were equally uninformed about how to improve their performance as athletes. That realization led to the concept for STACK—a company dedicated to empowering and inspiring athletes through sports performance information and services. After creating an award-winning business plan for STACK while still in college, Nick and Chad launched the company shortly after graduation, first publishing STACK Magazine. During the first two weeks of marketing the Magazine, more than 3,000 high school athletic directors requested to receive the publication for their student-athletes. The first issue featured LeBron James and his high school training plan. Circulation of 300,000 copies was acquired virtually overnight. Sports industry titan Nike got behind the Company, buying ads in each issue, and STACK was off and running, the first issue releasing in February 2005. Since then STACK Magazine has grown rapidly. It is now requested by athletic directors in over 13,500 high schools—75% of the nation’s high schools with athletic programs—circulation exceeds 850,000, and it enjoys the largest teen readership in print in the U.S.—5.3 million readers per issue.
Over the next nearly 10 years, STACK grew from its print roots to become the leading sports performance service company in the country—with more than 15 million monthly unique visitors at STACK.com, the industry’s deepest content and video library featuring superstar professional athletes, critically acclaimed digital applications, and a network of 40+ owned and operated athlete training centers.
STACK.COM is fully responsive and accessible on all platforms, from Desktop to Mobile
"I think STACK does a great job of letting high school athletes know that they can make it and giving them routines guys like us do every day"
- Kevin DurantOklahoma City Thunder, 2013-14 NBA MVP, 5-time NBA All Star, 4-time NBA Scoring Champion
STACK DIGITAL TOOLS
2014 - STACK Acquires Driven Apps
In the summer of 2014, STACK acquired Driven Apps, the leading developer of sports training technology products and applications, to provide new tools and services to help athletes reach their performance goals. Driven's marquee product, the Dwyane Wade workout app, is regularly ranked among the most popular sports apps on iTunes. The Driven Apps product development team is committed to building new STACK-branded mobile, tablet and desktop applications to empower and enable athletes to reach their goals through smarter technology.
STACK TRAINING CENTERS
2014 - STACK Acquires Velocity Sports Performance
In the summer of 2014, STACK acquired Velocity Sports Performance, the largest network of athlete-focused training facilities in the U.S. with more than 40 locations. Over the last 15 years, the experts at STACK Velocity have trained over a million athletes. The acquisition adds on-the-ground coaching and a new experiential component to STACK’s exclusive multi-platform content offerings.
In fulfilling its mission, STACK is making a difference—not only by making athletes better, but by making teams better, helping coaches and athletic directors achieve success with their programs, and improving the culture of high school sports throughout the country. How do we measure the STACK Impact? Watch these videos.
The coaches and athletes at Ogden International School (Chicago) explain how they use STACK Magazine and STACK.com to improve their training and performance.
Find out how the coaches and students at McCluer High School in St. Louis, Mo., used STACK's training, nutrition and recruiting content to change the athletic culture at their school and produce state-champion athletes.
Elite student-athletes and coaches from Norwayne High School [Creston, OH] discuss how they've used STACK Magazine and STACK.com to train smarter, eat right and perform better once they take the field.
The athletes and coaches of Kenowa Hills High School [Grand Rapids] discuss their cutting-edge training program called Peak Performance and talk about how they've used STACK.com, STACK Magazine and STACK's Twitter feed to shape their workouts.
STACK and Yahoo! Sports have forged a strategic alliance that includes content sharing, ad sales and promotional agreements. STACK’s exclusive sports performance video and article content is now syndicated through Yahoo! Sports and other Yahoo properties, broadening Yahoo’s content offerings and providing expanded distribution and exposure for STACK’s unique brand of content featuring elite professional athletes and expert sports performance coaches. The partnership offers marketers more effective ways to engage athletes and other members of the sports performance community with unmatched scale and to reach a target demographic of young, active consumers.
STACK delivers advice and information from the nation's top coaches, trainers, strength & conditioning specialists, nutritionists, sports psychologists and other experts who help athletes achieve their goals. Among them:
Chip Smith - Chip Smith Performance Systems
The founder of Chip Smith Performance Systems (Atlanta, GA), Smith is recognized as one of the foremost experts in the field of speed and strength training in the United States. He has trained more than 200 current NFL players and over 40 first round NFL Draft picks.
Michael Johnson - Michael Johnson Performance
During the 1990s, Johnson became known as the “Fastest Man in the World” by earning 13 Olympic and World Championship medals, all of them gold. He set world records in the 200 meters, 400 meters and 4x400-meter relay. After retiring in 2001, Johnson opened Michael Johnson Performance to help athletes of all ages and sports reach their full potential, using the same training techniques he used as an athlete.
Mark Verstegen - EXOS
As the founder and president of EXOS, formerly Athletes’ Performance and Core Performance, Verstegen leads more than 500 employees at the company’s performance centers in Arizona, California, Florida, and Texas. He serves as the director of performance for the NFL Players Association, and he has consulted for high-performance companies such as adidas, EAS, SKLZ and Keiser. Verstegen pioneered the concept of integrated performance training and has brought the system to many of the world’s top athletes as well as the United States military.
Over the past 30 years, Boyle has established himself as one of the world’s leading strength and conditioning specialists. He’s trained the U.S. Women’s Olympic soccer and ice hockey teams, Boston Bruins, Boston Breakers and New England Revolution. In 2012, he joined the Boston Red Sox coaching staff as a strength and conditioning consultant.
Durkin is the founder of Fitness Quest 10 in San Diego, Calif., which has been named one of the “Top 10 Gyms in America.” He’s trained Super Bowl MVP quarterbacks Drew Brees and Aaron Rodgers, an Olympic gold medalist, X Games gold medalists and Heisman trophy winners. A two-time Personal Trainer of the Year, Durkin currently serves as the head of the Under Armour Performance Training Council.
WE ARE STACK
Awesome people work at STACK. Meet the team.
Nick Palazzo - CEO
As CEO of STACK Media, Nick does a bit of everything, but his primary focus is business development and overall company strategy. A 2003 cum laude graduate of Harvard College, Nick compiled a distinguished athletic and academic record. As a running back, he finished among Harvard's all-time leading rushers and scorers, earning the Vic Gatto, Buzz Crain and Henry Lamar Awards during his career. Nick was also honored as a Harvard Scholar, a Holland Scholar and Harvard's nominee to the National Scholar-Athlete Hall of Fame and Academic All-Ivy League.
"STACK was born out of a passion for inspiring and educating athletes. The most meaningful and rewarding part of being a part of STACK is when we hear from athletes, coaches and parents that we’ve made an impact and helped them reach their goals. That means the world to me."
Chad Zimmerman - President
As President of STACK, Chad is laser-focused on audience development initiatives to reach and serve the needs of millions of athletes, their parents and coaches, trainers and nutritionists. In 2004, Chad earned a degree in Chemical Engineering from the Carnegie Institute of Technology, where he also played football. An All-America honoree, Chad was a team captain, four-year starter and three-time First Team All-Conference selection.
"STACK is all about empowerment. Armed with the right information and a willingness to put in the work, athletes can take control of their athletic destiny and make their dreams come true. STACK exists to ensure all athletes are armed with the best information."
Jeff Lucier - Chairman and Editor-in-Chief
As STACK's Chairman and Editor-in-Chief, Jeff is involved in all strategic decisions. He also contributes his expertise in the area of editorial quality control. Jeff has spent most of his career in the publishing business. A native of New Hampshire and a graduate of Union College and the University of Chicago, he taught English at Northwestern University for two years. In 1979, he acquired Banks-Baldwin Law Publishing Company, served as its CEO for sixteen years, and, in 1993, sold it to West Publishing Company.
"I love STACK because it is a mission-driven company. We exist to help athletes get better. We produce great content on training, nutrition, health & fitness, and lifestyle. And what we do has a huge impact. STACK changes people's lives for the better."
Peter Johnson - Vice Chairman and COO
Peter is the former CEO, Sports & Entertainment at IMG, the largest Sports, Entertainment and Media Company in the world. During his thirty year tenure, he was responsible for the management and marketing of three NFL MVPs, the world #1 male and female tennis players, a world #1 female golfer, a world heavyweight boxing champion and numerous NFL and NBA All-Stars. Peter received his MBA from the Wharton School of the University of Pennsylvania and his BS from the University of Delaware.
“I love the authenticity of Stack's content and that we are providing a first class service to athletes.”
Josh Staph - SVP, Content
Josh is the Senior Vice President, Content at STACK Media, overseeing content strategy, editorial production and custom content campaigns for the Company's marketing partners. In 2002, Josh graduated from Harvard College Cum Laude with a degree in economics. He was the starting running back for Harvard's 2001 undefeated, nationally ranked football team; and following the season, he was selected as a Division I Academic All-American.
"All athletes who are willing to work hard and dedicate themselves to improving have a right to the information that will get them there. That is why STACK exists, and that’s why I love working here."
Carl Mehlhope - SVP, Integrated Sales and Partnerships
Based in STACK’s New York office, Carl is Senior Vice President, Integrated Sales and Partnerships. He joined the Company shortly after its founding in 2005. Carl is in charge of developing partnerships with marketers who want to engage and empower athletes. Prior to STACK, he spent 17 years at Time, Inc., where he worked primarily on campaigns for People Magazine.
"Page Cotton, my college soccer coach at Depauw, lined up the seniors after our final game and told us to "find a way to give back to the game, it has given you a lot." He was right. STACK and the content we produce help athletes and fitness enthusiasts on a daily basis, so coach, I am doing what you told me."
Craig Vavrock - VP, Finance and Operations
As STACK’s Vice President of Finance and Operations, Craig oversees all financial and administrative functions for the Company, from budgeting and forecasting to payroll and human resources. He received both his bachelor’s degree and MBA in Accounting from Baldwin-Wallace University, where he also extended his athletic career as a three-year football letterman. He also played one post-grad season for the semi-pro Cleveland Lions football team.
"STACK provides an avenue for athletes from all walks to push their boundaries and reach their full potential."
Brian Sabin - Executive Editor
AS STACK’s Executive Editor, Brian works with the editorial staff to come up with stories that help athletes reach their goals, whether going from benchwarmer to varsity or from casual runner to Boston marathoner. Previously, Brian spent five years at Runner’s World, where he launched the brand’s web video portal and oversaw the magazine’s coverage of shoes and gear. He also spent a year as a managing editor of LIVESTRONG.com.
"My position at STACK is a dream job, because it gives me the opportunity to learn from smart, talented people and share that information to help athletes at all levels improve. At STACK, we aim to provide the best information in sports fitness and nutrition so our readers can work smart."
Dustin Brady - Web Manager
As Web manager for STACK Media, Dustin oversees all of the scheduling, optimizing and publishing of our awesome content. He is also a skilled editor and writer. He received his bachelor's degree in communications from Pensacola Christian College in 2008.
“I love STACK because I love sports, even though I’m not great at them. My athletic achievements include a sub-.200 high school career batting average and a number three world ranking in miniature ping-pong (a game played only at STACK by three people.)”
Carrie Nagy Swain - Digital Marketing Manager
As Digital Marketing Manager at STACK, Carrie manages all aspects of STACK’s social channels, campaigns and content syndication. She also manages the STACK Brand Ambassador program and community outreach efforts. She has eight years of experience in marketing and a graduate degree in Digital Marketing from West Virginia University. Most of her spring and summer is spent watching baseball.
"STACK is my dream job! I get to spend the day doing what I love, with great people and better myself with all I learn from STACK content."
Scott Stachiw - Senior Digital Producer
As Senior Digital Producer, Scott assists in the management of custom content and STACK original video planning and production. He began his professional career in video and film as an actor, voice-over artist and director. In 2006, he transitioned to being a producer and editor. He was a state hurdler in high school and ran the 110m and 400m hurdles for Lindenwood University.
"I love every aspect of visual storytelling and enjoy using this passion to help other athletes gain knowledge and insight into the world of sports."
Brandon Dubose - Digital Producer
Brandon DuBose is a professional camera operator / producer whose experience extends over a decade within the field. His style notably combines highly technical skills with artistic creativity, leaving his work refined but also marked by an undertone of artistic expression. Originally from Los Angeles, Brandon has spent most of his life playing competitive sports.
"There's nothing worse than watching your talent waste away. STACK allows me to invest all of my efforts towards making sure every young athlete is able to live up to his or her true potential."
Jack Kruyne - Art Director
As STACK’s art director, Jack manages the design of STACK Magazine and the company’s marketing materials. With a background in the fine arts, Jack studied at Cardinal Stritch College in Wisconsin where he focused on painting and design. Before joining STACK, Jack worked for The Sporting News.
"STACK is your one-stop shop for sports health, knowledge and training."
Matt Thompson - Web Developer
An expert in computer programming, Matt is STACK's Senior Web Developer. Prior to joining STACK, he worked as the lead developer and as a member of the executive team for an international web hosting company. Matt received his Professional Scrum Master Certification in 2011. When not creating awesome tools for the web, he enjoys spending time at home with his fiancé and two little girls, Maci and Lillian.
“No problem can stand the assault of sustained thinking.”
Zac Clark - Custom Content Manager
As STACK Media's Custom Content Manager, Zac manages the planning and production of high-impact content as well as the creation of articles and videos in partnership with our key marketers. Prior to joining STACK in 2008, he served as an editorial assistant for USA Hockey Magazine at the USA Hockey headquarters in Colorado Springs. He graduated from Bowling Green State University with a bachelor’s degree in print journalism.
"I enjoy the face-to-face interaction with high school athletes most. Seeing the impact that STACK has on their daily lives is the most rewarding part of the job"
Andy Haley - Associate Content Director
As an Associate Content Director at STACK Media, Andy manages our Expert Contributor Program, creates workouts and training content and oversees the production of our performance video series. A certified strength and conditioning specialist (CSCS), he received his bachelor’s degree in exercise science from Miami University (Oxford, Ohio), where he conducted research for the American College of Sports Medicine. Born and raised outside of Boston, Haley played hockey at the collegiate club level.
"I’ve always wanted to share my expertise to help athletes improve their performance. At STACK, I have the opportunity to do that on a massive scale by empowering millions of athletes each month."
Jordan Zirm - Assistant Content Director
As an Assistant Content Director for STACK Media, Jordan manages the lifestyle beat for the brand. After earning his BS in Journalism from the University of Missouri, he spent time writing for Cleveland Scene Magazine and Complex Media before joining STACK.
"Being an athlete extends off the field or court, and I enjoy helping athletes with that aspect of the athlete lifestyle."
Eric Barnes - Copy Editor
Eric is the copy editor at STACK. A former sports editor, writer and columnist, he spent 10 years with The New York Times Company as an editor for print and digital media. Following career stops in Indiana, Georgia and Florida, the Ohio native is happy to be back home and working at STACK HQ in Cleveland.
"Most of my journalism career has been spent covering high school and college athletes. It's a pleasure to be part of a team dedicated to serving those young athletes by providing content that is engaging, useful and entertaining."
Annie Koeblitz - Assistant Video Producer
Annie is a graduate of Rollins College, where she played on the Women’s Lacrosse team and majored in Critical Media & Cultural Studies and Sociology. At STACK, she writes original content for STACK.com and assists with video production, aspects of social media and grassroots marketing.
"In past work experiences, my passion for sports had to come second to my job, but at STACK I’m surrounded by athletes and a sports environment that keeps my passion alive while also encouraging me to try new fitness routines and stay in shape. STACK provides the opportunity for me to learn the ins-and-outs of sports media while gaining experience writing original content of my own."
Maddy Lucier - Associate Editor
Maddy left her position as STACK’s Marketing Manager to pursue a Master’s degree at NYU, then returned to STACK as an Associate Editor, generating original content for STACK.com and STACK magazine. Maddy played volleyball and basketball in high school and rowed in college. She is proud to have started the STACK Facebook and Twitter pages, and she eagerly anticipates seeing a female athlete on the cover of a future issue of STACK Magazine.
"I can’t begin to tell you how much I wish STACK was around when I was in high school. The necessary resource for any athlete, STACK cuts out the ‘what if’ factor and allows students to take control of their athletic futures."
Emily Benjamin - VP, Integrated Marketing
As STACK’s Integrated Marketing Director, Emily manages, coordinates, and executes program details from start to finish as well as supporting client service needs. Emily joined STACK in 2010 from Sports Illustrated, where she began her career in client marketing. Before her two-year stint at SI, she spent two years at MSL Sports and Entertainment as an Account Director and Director of Events. Emily's passion for sports and wellness has stayed with her since her days as an All-American on the Penn State women's lacrosse team.
"Being an athlete, I love that STACK helps young athletes improve themselves on and off the field."
Kel Sawyer - Director, Digital Advertising Operations
As the Director of Digital Ad Ops, Kel leads the creative, technical and revenue processes of brand display and video advertising across STACK’s digital presence. Kel was never an athlete or played any sports. However, he has always had a self awareness of eating healthy and staying fit. His extensive career in media landed him a position at STACK, where he has been forced to step up his game.
"Here, I’m surrounded by powerful synergies of creative minds, engaging content and extremely passionate people. I can’t help but feel like I’m an athlete!"
Mackenzie Griffin - Marketing Intern
As a Marketing Intern at STACK, Mackenzie interacts with readers to gather feedback about the magazine and website. To thank them for their feedback, she organizes and sends out official STACK t-shirts. She also searches for videos online to share on STACK.com and produces reports on website video views. Prior to joining STACK, Mackenzie played softball at John Carroll University [Cleveland], where she was chosen as the Capital One Division III Academic All-America of the Year award winner.
"Working here allows me the pleasure of seeing the positive influence STACK has on others’ lives and keeps me connected to the world of athletics."
Brandon Hall - Editorial Intern
Brandon Hall is an editorial intern who creates content and helps with the daily operations at STACK. In 2014, he graduated from Lafayette College as an English major and an Anthropology & Sociology minor. He was a 4-year letter winner at tight end for Lafayette's football team, and he helped them win their first outright Patriot League championship since 1994.
"As an athlete, my biggest joy was seeing my discipline and hard work pay off on the field. I love working at STACK because it gives me the chance to help other athletes be successful."
Chris Zirm - Social Media Marketing Intern
Christopher Zirm is a Digital and Social Media Marketing Intern at STACK Media, assisting with any and all digital and social media campaigns and management, in an effort to spread the word about STACK to current and potential readers and users. Christopher is a Marketing student at Cleveland State University and a member of the men’s lacrosse team.
"STACK is more than just a magazine. It is a social and interactive hub for athletes of all ages and skill levels to grow and get better. That is why I love working here."