Josh Freedland is the founder and president of Brain & Body Performance, New England's leader in enhanced neuroplasticity and performance training, where he applies cutting-edge technology and specialized programs to increase mental awareness, performance and recovery. A former college football player, Freedland (B.A. in Psychology, NASM-CPT, current MBA student) currently works on improving young athletes' cognitive abilities—anticipation, performing under pressure, mental stamina, awareness, focus, memory, reaction time, peripheral vision and visual processing speed. A pioneer in the emerging field of cognitive training, he enjoys sharing his knowledge, expertise and experience so that all athletes can elevate their game to reach their full potential.