Lonzo Ball

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LaMelo Ball Just Became the First High School Player to Get His Own Signature Shoe

Just when I think I've finally escaped LaVar Ball, he pulls me back in. Big Baller Brand—the company LaVar launched in 2016 with his sons Lonzo, ...

By: Brandon Hall

Lonzo Ball's First Signature Shoe Just Dropped. Would You Pay $500 For Them?

Nike, Under Armour and adidas all turned down shoe endorsement deals with Lonzo Ball. Their decisions had nothing to do with his talent and everyth...

By: Brandon Hall

Lonzo Ball Was a Dunking Machine in High School

In the waning days of December, UCLA finally suffered its first loss of the season—at the hands of the Oregon Ducks. But the Bruins bounced back...

By: Jordan Zirm

WATCH: Lonzo Ball's Relentless Post-Practice Work Ethic Has Fueled His Success at UCLA

Lonzo Ball is the hottest college basketball prospect in the country for good reason. The freshman has UCLA off to a 10-0 start and ranked No. 2 i...

By: Jordan Zirm

The Homemade Training That Propelled Lonzo Ball and His Brothers to Basketball Stardom

The first time Lonzo Ball did a Pull-Up, he was 4 years old. By the time he was 12, he was bench pressing and sprinting up hills a mile long. And when...

By: Jordan Zirm