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Russell Westbrook's First Signature Shoe, the Jordan Why Not Zer0.1, Officially Unveiled

The year is 2018, and Russell Westbrook is getting his first signature shoe. Crazy, right? The 29-year-old Westbrook is the reigning MVP and a seve...

How LeBron and Kevin Durant Helped Nike Create The New Official NBA Socks

Nike has now unveiled much of the attire they'll be rolling out this season as the NBA's new exclusive on-court uniform and apparel provider. While...

Reebok Offered LeBron James $10 Million to Not Meet With Nike or adidas When He Was 18 Years Old

As the most hyped NBA prospect ever to come out of high school, LeBron James had been hounded by shoe companies since he started playing AAU ball. Exe...

Nike Unveils the KOBE A.D. NXT

Kobe Bryant might be living the retirement life and doing things like debuting children's shows during NBA Countdown, but the work on his signature sn...

Air Jordan Laces Up Five College Hoops Teams With Custom AJ XXXI Lows for the Postseason

The month of March is officially here, and that means anything not having to do with the NCAA Tournament and March Madness become irrelevant. When the...

Shaquille O'Neal's Size 22 Reebok Shaq Attaq Is Even More Ridiculous In Person

Despite his age (he's 44 years old), Shaquille O'Neal remains a ridiculously enormous person. When the Hall of Fame big man strolls through any room, ...

Air Jordan's All-Star Pop-Up Shop in New Orleans Had it All

One of the pleasures of attending NBA All-Star Weekend and the events leading up to its culmination on Sunday is the number of exclusives that pop up ...

Nike and LeBron James Are Bringing Back the Nike Air Zoom Generation, the King's First Signature Shoe

Timing is everything, especially when it comes to LeBron James. Fourteen years ago, the most hyped rookie in NBA history stepped onto the floor at...

First Look: Nike PG1, Paul George's First Signature Shoe

Since he arrived in Indiana in 2010, Paul George has been the face of the Pacers franchise. Now, his face will appear on hundreds of pairs of shoes ar...

Here's What Appear to Be the First Official Images of the Nike Kyrie 3

A few weeks ago, a leaked image of what was purported to be the Nike Kyrie 3 surfaced on Twitter. Soon after, we were hit with the official release da...

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