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LaMelo Ball Just Became the First High School Player to Get His Own Signature Shoe

Just when I think I've finally escaped LaVar Ball, he pulls me back in. Big Baller Brand—the company LaVar launched in 2016 with his sons Lonzo, ...

Lonzo Ball's First Signature Shoe Just Dropped. Would You Pay $500 For Them?

Nike, Under Armour and adidas all turned down shoe endorsement deals with Lonzo Ball. Their decisions had nothing to do with his talent and everyth...

The Homemade Training That Propelled Lonzo Ball and His Brothers to Basketball Stardom

The first time Lonzo Ball did a Pull-Up, he was 4 years old. By the time he was 12, he was bench pressing and sprinting up hills a mile long. And when...

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