Nike Articles

As one of the industry's premier makers of training apparel and footwear, Nike has developed a reputation for putting the needs of athletes first. Learn more about the brand through a wide range of articles and videos that highlight some of Nike's top athletes showcasing the different ways they focus on improving for competition.

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WATCH: Elvis Andrus Makes Sure to Save His Nikes Before Getting His Celebratory Powerade Bath

Ah, the celebratory sports drink bath. All players must endure this wet, sugary ritual after they lead their teams to a big win. Sometimes the icy b...

LOOK: Oregon's Ridiculous New Throwback Uniforms Turn Back the Clock to 1916

By now, you're probably used to the University of Oregon football team donning all sorts of crazy alternate uniforms. Chrome and white? Been ther...

University of Michigan's New Contract With Nike is Worth a Whopping $173.8 Million

In 1994, the University of Michigan signed a 7-year deal with Nike for $7 million. Now, 22 years later, the two parties have renewed their partnersh...

LOOK: Nike Unveils New 'Team USA' LeBron 13 Sneaker For the Rio Olympics

It remains to be seen whether LeBron James suits up for Team USA this summer in Rio de Janeiro. If the Cleveland Cavaliers make it to the NBA Finals...

WATCH: Kobe Bryant Reminds Us to 'Always Love The Hate' In Crazy New Nike Commercial

Kobe Bryant has never cared much about others' opinions. The 18-time NBA All-Star and five-time NBA Champion tormented opposing teams and fans th...

WATCH: Kevin Durant Calls Kobe Bryant an 'Asshole' in Latest Nike Commercial Celebrating the Black Mamba

Kobe Bryant has always embraced the hate. Out of all of the best basketball players in the world, from Michael Jordan to Magic Johnson to LeBron Jam...

Kobe Bryant Says, 'You Should Hate Me' in Farewell Nike Commercial Airing in China

The Kobe Bryant NBA Retirement Tour is nearing its end. Bryant's final game is scheduled for April 13, when he will step  onto the floor of the Sta...

LOOK: Rory McIlory Wears Black and Gold Kicks to Honor Kobe Bryant at The Masters

As he took to the golf course in Augusta, Georgia for the opening day of the 2016 Masters Tournament, Rory McIlroy paid tribute to a man thousands o...

Meet the Man Behind the Most Radically Designed Kevin Durant Signature Shoe Yet

Leo Chang and Kevin Durant would make a perfect sitcom duo, simply because the differences between them as they stand side by side are so striking. ...

Nike Honors Kobe Bryant's Final Season With the Black Mamba Pack

There are only 13 games left in Kobe Bryant's final NBA season (which is a fairly depressing sentence to write). Regardless of your personal feeli...

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