:48 and in this video
The setup is the same as it would be for a standard Dumbbell Bench Press except the dumbbells are rotated so they are parallel to the body rather than a 45-degree angle.
Similar to a Close-Grip Bench Press, this positioning will put more focus on the triceps.
This is often a suitable option for individuals with shoulder issues, as it takes some pressure off the shoulder joint.
The Neutral Grip Bench Press may translate better for football players, as they're often expected to deliver a punch with their hands in this same position.