As Aaron Rodgers gears up to take on the Chicago Bears this Sunday, adidas has announced a partnership with the 2014 NFL MVP, luring him away from Nike. In what can certainly be considered a coup for adidas, Rodgers will begin wearing adidas cleats and apparel for Week 1 and can be expected to appear in a handful of the brand’s marketing campaigns throughout the 2015 season.
“Football is the pinnacle of sports culture in the U.S., and the league MVP joining adidas is monumental for our brand,” said adidas Group President Mark King in a press release. “It’s a bold statement when the best player in the biggest sport leaves our competitor to join our team.”
Rodgers has been with Nike for as long as we can remember. He was a major part of the Swoosh’s cold-gear campaign last winter. He joins names like DeMarco Murray and Jimmy Graham as a part of adidas’s now impressive NFL roster.