In three weeks, some of the top ballers in the world will head to Hollywood to compete in the 2011 NBA All-Star Weekend. Although the festivities are mostly lighthearted fun—players want to stay healthy for the second half of the season—fierce competition will surely erupt. The adidas team, the official uniform provider for the NBA, will debut some of its newest performance gear, giving each player a chance to compete at an entirely new level.
"Los Angeles is an exciting convergence of sports, style and entertainment, unlike any other place in the world," said Lawrence Norman, adidas vice president, global basketball. "Our latest on-court uniform design and innovation, as well as our off-court footwear and apparel, celebrate the city and the game of basketball. NBA All-Star [Weekend] is the premiere event for adidas to showcase our innovations on basketball's biggest stage; and there is no better time or place to show basketball fans around the world how our products make the best athletes in the world, lighter, faster and stronger."
To commemorate the 60th anniversary of the All-Star Game, adidas added old school flavor to Hollywood glam for gameday apparel. Each player will choose which jersey to wear.
Option one is adidas' current lightweight NBA Revolution 30 jersey. It's 30 percent lighter, dries twice as quickly as the former uniform and form fits to optimize natural on-court movements. For more info on this jersey, check out STACK's complete breakdown: "Evolution to NBA Revolution 30."
Option two is the new adidas NBA All-Star Techfit jersey, which features strategically-placed Thermoplastic Polyurethane [TPU] powerbands that align with core muscles and boost power to key muscle groups for more efficient movement. The compression fit also improves movement by preventing opposing players from grabbing loose jersey fabric.
All adidas NBA All-Star apparel, including shooting shirts, shorts, pants and warm-ups, is available for fans at NBAstore.com. Keep checking back for more info on adidas basketball gear to be released in February, including Derrick Rose's and Dwight Howard's newest sneakers.
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