Last year, Amazon announced that it wanted to enter the gaming market, and it looks like the company will soon make a splash with the introduction of an Android console. The device will reportedly cost less than $300 and resemble the redesigned PS One.
It won't be the first Android console to enter the market, and its vague "under $300" asking price probably won't undercut Ouya's microconsole, which launched last year. Amazon may be planning to position it as a more affordable alternative to Sony and Microsoft, but a level above the Ouya and the GameStick in terms of quality.
Amazon teased gamers about the console in an invitation that went out late last year. "We are working on a revolutionary V1 product that will allow us to deliver Digital Media to our customers in new ways and disrupt the current marketplace. We believe this new product will be even bigger than Kindle!" hyped the company.
The new console's overall success will depend primarily on participation by third-party vendors and the quality of the games featured. Right now, there are no signs of third-party vendors connecting with Amazon. The company did launch its own game studio last year and introduced its first game, the Facebook-based Living Classics. Since then, it has also released Air Patriots, billed as "a new kind of defense game."
Apple and Google are both reportedly racing to create consoles as well. Stay tuned for more reports on the console wars.
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