Matt Ulrich started Chicago-based Winning Edge Athletics after playing two years in the NFL. He was a three-year starter on the offensive line at Northwestern and was team captain. In his senior year, he was acknowledged as a National Strength and Conditioning Association All-American and was voted to the Honorable Mention All-Big Ten team. He still owns many lifting records at Northwestern. On his Pro Day, he showed his athleticism with top offensive linemen scores in all of his Combine events. Matt accrued two years on the active roster for the Indianapolis Colts and played in 12 games. In February 2007, he reached the pinnacle of the football world when the Colts won Super Bowl XLI. Since the fall of 2007, Matt has helped others achieve their athletic goals. A certified National Academy of Sports Medicine performance enhancement specialist, he has consulted for high school and college strength and conditioning programs, run coaching clinics, given motivational discussions and launched programs such as PURE STEEL.