Photo via beatsmusic.com
Beats Electronics, the company co-founded by producer Dr. Dre, which makes Beats by Dre headphones, is expanding to include an on-demand music streaming service. Beats Music, initially called Daisy, will launch in January to challenge the likes of Spotify and Rdio.
CEO Ian Rogers announced the impending launch on his website last week and thanked fans for their excitement and participation in the beta. He wrote, “We’re nearly ready for liftoff. Thanks to your diligent testing and feedback, we are locked and loaded, ready to launch here in the U.S. in January, 2014.”
The folks at Beats Music hope the service will give people the ability to “re-discover the magic in the experience of listening to music,” and that it will give them an edge on the competition. Real people will be working behind the scenes to curate music to your particular style. They will reportedly recommend sounds that can be categorized not just by how they make you feel but also by what you are doing (think: workout music, driving music, etc).
Earlier this year, Beats Electronics co-founder Jimmy Iovine spoke about the goal of the service. He said, “Right now, these [other streaming services] are all utilities. It’s ‘give me your credit card, here’s 12 million songs, good luck.’ We have an entire generation that was brought up on sound being inferior, and sound is the only conduit for emotion that we have. We’ve had 10 very bad years in the audio industry. So we want the best possible quality, and it will have global scale. So it will be a balance of those things.”
You can pre-register your username for the music streaming service at BeatsMusic.com, so you won’t have to fight for your handle when the gates open at the top of the year.