The price of a 30-second Super Bowl ad has reached an all-time high of $3.5 million, and advertisers are going to great lengths to get the most bang for their buck. This year's Super Bowl ads promise to be more interactive than ever, with several brands introducing innovative new ways to keep your attention long after their 30 seconds are over. Watch for these three cool campaigns on Sunday, Feb. 5.
The Coca-Cola Polar Bears are no strangers to the Super Bowl, but this year they want to stay with you throughout the entire contest. Since many football fans now watch games with smartphones in hand, Coke decided to let their wintery mascots provide live reactions on CokePolarBowl.com, Twitter and Facebook. The bears—one a Giants fan, the other a Patriots fan—will cheer for their teams, chat with fans and play outside during commercials. Coke even has an animation ready to go in the event of an inappropriate commercial or "wardrobe malfunction."
If you don't have the Shazam app for your smartphone, make sure to download it before the big game, because as many as a third of this year's ads will use the sound recognition app. Dockers aired the only Shazam-enabled ad during last year's Super Bowl, but now dozens of brands have jumped on board, using the app to give away everything from songs to coupons to "uncensored" versions of their commercials. During this year's game, Pepsi will use Shazam to give viewers a free video of X Factor winner Melanie Amaro performing the Otis Redding song, "Respect."
Chevy Game Time
Previewed in our Super Bowl apps article, the Chevy Game Time app is designed to keep viewers more engaged than ever. Users who log in during the game can participate in live polling, jump into Twitter conversations and access real-time game stats. Chevy also plans to introduce trivia contests about the action for chances to win cars and thousands of other prizes.
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