Wearing his signature adiZero sneaker allows Chicago Bulls point guard Derrick Rose to make amazing happen every night. But midway through the 2011 NBA All-Star Game, Rose will switch up his on-court kicks, moving from the original edition to the revamped adidas adiZero D Rose 1.5.
“It’s all about making the fastest guy on the court faster,” says Robbie Fuller, adidas basketball category designer. “Everything we make for Derrick is always going to be focused around that benefit.”
Improvements to the 1.5 center around adidas’ new basketball-specific Sprintskin material. Reducing the shoe’s weight by three-tenths of an ounce [to a total of 12.6 ounces], the Sprintskin upper is breathable without sacrificing support. “This Sprintskin is engineered to be super light and super strong,” Fuller explains. “Its vertical alignment along the upper portion of the sneaker provides additional lateral support. This allows Derrick to cut quickly past defenders without losing any shoe support.”
The three Sprintskin panels represent the Chi-Town native’s brothers—Reggie, Allan and Dwayne [Rose’s real life support network]—each of whom helped their younger bro reach the NBA.
The reduction in weight also led to a redesign of the sneaker’s ankle collar, per D-Rose’s request. “Throughout testing, Derrick wanted a little more cushioning around the ankle to coincide with his adidas speed ankle wraps,” Fuller says. “Because of the new lightweight Sprintskin upper, we were able to add a little more foam and cushioning for better comfort.”
The remaining components of the adiZero Rose 1.5 are the same as the original edition [click here for STACK’s review], but the lighter, more supportive 1.5 will help Derrick finish his All-Star—dare we say MVP?—season stronger than ever.
Watch #1’s latest ad showing the adiZero Rose 1.5 in action, and expect the sneaker to hit shelves later this month. For more info, hit up adidas.com.[youtube video=”apCm1z4L0CM” /]