Jay-Z’s Roc Nation Sports continues to add to its impressive roster. According to recent reports, Dallas Cowboys wide receiver Dez Bryant has signed with the company in hopes of expanding his brand. Bryant joined the Jordan brand last year, but his aspirations clearly run deeper. In a statement announcing his new affiliation, Bryant defended the decision and said he hopes to inspire youth with the move.
“I feel like it fits me. It fits what I’m trying to do, what I’m trying to accomplish in life,” Bryant said. “I want to be the best that I can possibly be. It ain’t about a contract. It’s about me branding myself and being an icon for these kids. I love kids and they look up to me. I come from dirt—point black, period—and every day I’m writing my story and it’s getting better. I feel like they were the best choice for me. They can help me get to where I want to be. That’s what it is.”
Jay-Z’s success played a role in the decision. Bryant added, “[Jay-Z] was one of those guys who come from nothing, and look at him now. He’s a success, and all he wants to do is help.”
Now in the final year of his rookie contract, the former Oklahoma State All-American, previously repped by Eugene Parker, is reportedly looking for a significant raise over his current five-year, $11.8-million deal. However, ESPN reports that Cowboys owner Jerry Jones was unhappy about Dez’s choice and is “reluctant” to negotiate with Roc Nation.
Ndamukong Suh, Victor Cruz, Geno Smith and Kevin Durant are also repped by Roc Nation Sports.
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