Digital Li-Ning Announces U.S. Launch of Iconic Sportswear Brand
Today marks a new era for the iconic sportswear brand Li-Ning. Digital Li-Ning, a joint venture between the Li-Ning Company and Acquity Group, announced the launch of its website li-ning.com, which brings the sportswear brand to the U.S. The site will showcase Li-Ning products across three core categories—basketball, fitness and running—offering gear for athletes and sports enthusiasts.
Li-Ning Shaq Zone Shoe
Founded in 1989 by Mr. Li Ning, a world-renowned gymnast who won six medals in the 1984 Olympic Games, the company has grown to become a publicly traded, premier sports entity with more than 8,000 retail stores. Digital Li-Ning represents a new strand of the company’s marketing effort in the U.S.
Craig Heisner, vice president for marketing and merchandising for Digital Li-Ning, told STACK, “We’re looking forward to bringing the Li-Ning brand to the U.S. consumer. Building off a strong foundation, our product line will continue to evolve with both inline and unique limited edition products across running, basketball and fitness. It’s a perfect opportunity to offer an established alternative to the status quo in the U.S. Look for great things in the very near future.”
American athletes and consumers can purchase Li-Ning sportswear by visiting Digital Li-Ning. Digital Li-Ning can also be found on Facebook at facebook.com/LiNingUSA and on Twitter at @Li_Ning_USA.
Photo: nicekicks.com
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Digital Li-Ning Announces U.S. Launch of Iconic Sportswear Brand
Today marks a new era for the iconic sportswear brand Li-Ning. Digital Li-Ning, a joint venture between the Li-Ning Company and Acquity Group, announced the launch of its website li-ning.com, which brings the sportswear brand to the U.S. The site will showcase Li-Ning products across three core categories—basketball, fitness and running—offering gear for athletes and sports enthusiasts.
Li-Ning Shaq Zone Shoe
Founded in 1989 by Mr. Li Ning, a world-renowned gymnast who won six medals in the 1984 Olympic Games, the company has grown to become a publicly traded, premier sports entity with more than 8,000 retail stores. Digital Li-Ning represents a new strand of the company’s marketing effort in the U.S.
Craig Heisner, vice president for marketing and merchandising for Digital Li-Ning, told STACK, “We’re looking forward to bringing the Li-Ning brand to the U.S. consumer. Building off a strong foundation, our product line will continue to evolve with both inline and unique limited edition products across running, basketball and fitness. It’s a perfect opportunity to offer an established alternative to the status quo in the U.S. Look for great things in the very near future.”
American athletes and consumers can purchase Li-Ning sportswear by visiting Digital Li-Ning. Digital Li-Ning can also be found on Facebook at facebook.com/LiNingUSA and on Twitter at @Li_Ning_USA.
Photo: nicekicks.com