The latest campaign from Foot Locker is all about air—Nike Air. The campaign, called “Air for All,” promote Nike Fresh Air sneakers. Spearheaded by Nike athletes who’ve taken on cartoon superhero personas, the “Air Alliance” on Facebook and Twitter seeks to defeat “Dr. Deflation” and unlock new Nike Air features—of which you’ll be the beneficiary.
The three new shoes being featured are Nike Air Max Griffey Fury, Air Max Diamond Turf and Air Max NM—all with some serious flair, er, we meant “air.”
Every Facebook post or Tweet with any of the following hashtags helps turn up the campaign’s Power Meter, keeping the “Air” up and running.
Bo Jackson — #boknows
Clay Mathews — #bigplayclay
Ken Griffey Jr. — #griffeyjunior
Charles Barkley — #sircharles
Kevin Durant — #durantula
Megan Rapinoe — #crossfiremeg
Allyson Felix — #sprintz
Join the Air Alliance by using the hashtag #airforall, and learn more about the campaign on Foot Locker’s YouTube channel.