During the London 2012 Olympics, you may have noticed that Gatorade was missing from among the Games’ numerous sponsors. Although the brand wasn’t blowing up on stadium billboards, double-decker buses or TV ads, Gatorade reminds us that it was in London “for real” with a powerful new commercial featuring the world’s fastest man, Usain Bolt.
Part of Gatorade’s #WINFROMWITHIN campaign, the ad illustrates the company’s commitment to fueling performance over proclaiming the virtues of their products. Gatorade wants us to know that their products are where they really matter—”inside the bodies of some of the greatest athletes on earth.”[youtube video=”DAzbSR0nP3g” /]
The spot officially debuts tonight, but you can check it out in the video above. Let us know what you think in the comments field below.