It’s what we are all thinking. The NBA logo was created in 1969 by Alan Siegel, who also made the MLB logo. And in 1969, Jerry West, as the face of the NBA, made sense. But we are in 2021, and the NBA is nearly 75 percent played by black athletes. It is time for a change. The logo himself even agreed…four years ago.
Pivoting. That’s been one of the headlined words of this past year, and it correlates to what the NBA should do with its logo. Kyrie Irving put out an Instagram post saying Kobe Bryant should be the logo and said, “Gotta Happen, idc what anyone says. BLACK KINGS BUILT THE LEAGUE.”
After the horrific crash that took Bryant, his daughter Gianna and seven others’ lives, this would be a great honor for one of the very best ever to bless an NBA court. Kyrie went into further detail after the Nets and Magic game Thursday night and said he believes it is his responsibility to push ideas like this forward.
Many news organizations and publications went into the economics and financial hit the NBA would face in changing the logo. They are missing the point. A logo is defined as a symbol adopted by an organization to identify its products, uniforms, etc. And a player from the 60’s just doesn’t cut it anymore.