Summer 2012 was an eventful time for Cleveland Cavaliers PG Kyrie Irving. The 2012 Rookie of the Year turned heads at the Team USA pre-Olympic training camp, broke a bone in his right hand during summer practice, starred as the ballerific Uncle Drew in a series of shorts for Pepsi Max, and appeared on the cover of SLAM Magazine’s KICK 15 edition.
Irving’s celebrity status continues to flourish. We just learned that the 20-year-old spent this past weekend in Cleveland shooting a spot for Foot Locker.
“Just finished a great commercial shoot with @FLUnlocked!! Be on the lookout!!” Irving tweeted along with an image of himself on a green screen set.
Foot Locker has been generating buzz with its “Approved” campaign, which depicts NBA stars taking extreme measures to protect their Foot Locker-approved gear. James Harden, Russell Westbrook and Carmelo Anthony are among the players featured in the Foot Locker spots, which ESPN sports business guru Darren Rovell proclaims as the leading candidate for best commercial campaign of the year.
A source on the set tells us that Irving spent nearly eight hours at Quicken Loans Arena on a shoot that included stunt doubles, multiple wardrobe changes, and Irving throwing down more slam dunks than an NBA Jam tournament.
Could Irving’s spot be the next installment of the “Approved” series? Or is it possible that Foot Locker has something bigger in the works for the reigning Rookie of the Year?
We can’t confirm. What we do know is that Irving will be sporting the 2012 edition of Nike Hyperdunks this season, as he revealed in a behind-the-scenes video of his KICKS 15 cover shoot. But you won’t find his Hyperdunks at Foot Locker. “These colors will never come out,” Irving says.
That’s because last year’s No.1 draft pick designs his own colorways. He says, “I love standing out. In the [NBA All-Star] Rookie-Sophomore Game, me and Tristan [Thompson] had the brightest shoes out there. I enjoy stuff like that. You stand out, especially when you play well.”
Head over to SLAM online to read the Kicks 15 cover story on Irving.
We’ll leave you with our favorite commercial of the summer, featuring the “real baller,” Uncle Drew.[youtube video=”8DnKOc6FISU” /]