As I scrolled through my email inbox this fine Wednesday morning, I came across a message from Mountain Dew. Stored inside was a link to their upcoming Super Bowl commercial, the brand's first in-game spot in over 15 years.
"Great," I thought to myself. "This should give me a hearty chuckle, start my day off right." How naive! I could never have suspected the terrors and awe about to befall me when I clicked the link—but how could I? Sure, I'd seen the Dew's previous commercials for Kickstart, the brand's energy drink, featuring a twerking dog and Russell Westbrook gliding into a club clad in an-all green suit, but that was good-natured fun. This . . . this is something else.
The 30-second spot features three bros sitting on a couch, contemplating staying in for the night, when what can only be described as a creature, aptly named "Puppymonkeybaby," comes crashing through the wall and flips their whole world upside down. I won't spoil any more of it for you, but you may need to take a walk after watching it—and take some time to contemplate your life.
Mountain Dew, what have you done?
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