New Release: Jordan Alpha 3% Hoop

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Jordan Brand has set a July release date for its Alpha 3% Hoop. Although the name of this shoe might be new to your ears, the shoe itself is a blast from the past.

According to popular sneaker site Sole Collector, "Back in 1999, Jordan Brand introduced the Jordan 3%, a training shoe with its name inspired by MJ's three percent body fat during his playing days. Now, more than 10 years later, Jordan Brand is re-introducing the 3% as a basketball shoe. It is now being called the Jordan Alpha 3% Hoop and features some updated technology for today's basketball standards. For those of you who remember the original, the biggest difference here is the visible Max Air unit in the heel for extra cushioning. Also, the midsole features a new look with new detailed etchings as well as an updated sole that has a herringbone traction pattern for on-court play."

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Jordan Brand has set a July release date for its Alpha 3% Hoop. Although the name of this shoe might be new to your ears, the shoe itself is a blast from the past.

According to popular sneaker site Sole Collector, "Back in 1999, Jordan Brand introduced the Jordan 3%, a training shoe with its name inspired by MJ's three percent body fat during his playing days. Now, more than 10 years later, Jordan Brand is re-introducing the 3% as a basketball shoe. It is now being called the Jordan Alpha 3% Hoop and features some updated technology for today's basketball standards. For those of you who remember the original, the biggest difference here is the visible Max Air unit in the heel for extra cushioning. Also, the midsole features a new look with new detailed etchings as well as an updated sole that has a herringbone traction pattern for on-court play."

The Alpha 3% Hoop retails for $115. The red/black colorway is available now at Finish Line. More colorways will debut shortly and will be available at Eastbay.com.

Source:  solecollector.com


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